Archive for the 'Multimédia | Multimedia' Category


Last post here | Último post aqui

I won’t be writing in this blog anymore.Please check my new project. Thank you.


Não vou escrever mais aqui. Por favor visitem o meu novo blog. Obrigado.

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Changes 3: New column | Mudanças 3: Coluna nova

Logótipo Rascunho

And in the latest instalment for changes around here, i’d like to announce that yesterday i started my column dedicated to new media at I am honored for the invitation they made and hope to provide a few interesting insights about the Media Revolution.

The title for this weekly reflection is “Media DJ”, and the English version will be available  in my (new) blog, becoming somehow an extension of my work.

Below is the first text for Media DJ.

E no mais recente capítulo dedicado a mudanças por aqui, gostaria de anunciar que ontem iniciei a minha coluna/caderno sobre  novos media no Estou honrado pelo convite que me fizeram e espero dar algumas visões pessoais interessantes sobre a Revolução dos Media.

O título para esta reflexão semanal é “Media DJ”, e a versão em inglês estará sempre disponível no meu (novo) blog, sendo uma extensão do meu trabalho .

Leiam o primeiro texto, no Rascunho.



Imagine a stage, and you’re sitting in the audience. From up there, one or several characters proclaim the news of the day, the events they chose as the most important. They do it at a certain time, in a ritualized fashion and within a specific duration.They ignore your reactions, and aren’t quite interested in you but in how many of you are watching them. This was the paradigm for the relationship between audience and media. Then came the Internet and everything changed.

Today, the stage and the audience share the same space, there are several voices for many subjects, each one with its own perspective and different origins; information flows within that space between all the elements, from media to users, to other users, to other media. The keywords for this new model are sharing, dialogue, mobility/ubiquity and real time. Contents are made of layers, a new contribution or production is built over the previous one. And everyone can participate: with text, photos, video.

The information industry and journalism are going through the biggest revolution they’ve ever  gone through. The content creation and dissemination tools evolved rapidly, and more important, they are availabe to anyone. The audience became an active element in the creation and disseminaton of information. In a matter of years we went from static versions of newspapers to multimedia rich content, real time information provided by users in social networks and on Twitter, anywhere, to everywhere, which deviated the media from the center of the news paradigm, forcing them to reconsider how to interact with their users, how to work information on the web, publish it, renew it, in a profound change of processes and views. And also how to make that profitable.

The name of this column is Media DJ, because all these changes influenced journalist’s work, demanding new skills. DJ has a double meaning, being the first, the one who, from other people’s music, mixes, remixes, aligns and generates a new dynamic, turning the whole bigger than the sum of its parts; and it also works for Digital Journalism/Journalist. Information DJs do exactly the same as music DJs, they pick up the pieces and generate a a new set, but with a totally different responsibility: they contribute to the creation of a collective conscience, and a well informed society will make better choices. In the end, nothing changed in the fundamental role of journalism, just the way you do it.

Every week i hope to bring a part of that (r)evolution, that is unfolding faster than reality can keep up. You just have to follow the music.

Continue a ler ‘Changes 3: New column | Mudanças 3: Coluna nova’


Download: Reporter’s Guide to Multimedia Proficiency

It’s a no-brainer: when Mindy MacAdams says she got 15 of her posts together in a pdf so we can improve our journo-fu, we download it. HERE.

Não é complicado: quando a Mindy MacAdams diz que juntou 15 posts seus num pdf para que possamos melhorar o nosso kung fu jornalístico,  fazemos logo o download. AQUI.

Reporter’s Guide to Multimedia Proficiency (PDF; 536 KB)


Continue a ler ‘Download: Reporter’s Guide to Multimedia Proficiency’


Keep up | Mantenham-se a par

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The third part of the Case for Innovation as defended by CoPress is available. Here’s the explanation for this video, as also Part 1 and Part 2.

A terceira parte do Case for Innovation advogado pelo CoPress está disponível. Aqui fica a explicação para este vídeo, assim como  a Parte 1 e a Parte 2.


Continue a ler ‘Keep up | Mantenham-se a par’


I Workshop de Infografia Digital Universidade do Minho – Braga,16 e 17 de Julho

16 e 17 de Julho em Braga

16 e 17 de Julho em Braga

O Departamento de Comunicação da Universidade do Minho está a organizar um workshop de Infografia Digital. De acordo com a organização, “este workshop, inédito em Portugal, destina-se a profissionais de jornalismo e comunicação que tenham experiência ao nível dos gráficos de informação e um domínio básico das suas ferramentas. Visa potenciar o uso das possibilidades e das linguagens do meio digital, ao nível da infografia e das narrativas online.”.

Os dois formadores são Aitor Eguinoa e Xáquin G.V., dois profissionais experientes e galardoados, com um currículo impressionante e de vanguarda. O preço deste workshop é de 250€ (com materiais e refeições incluídos).  Podem inscrever-se através do ou do telefone +351 253604214. São apenas 20 vagas por isso apressem-se.

Para mais detalhes sobre o workshop, descarreguem este PDF.

Continue a ler ‘I Workshop de Infografia Digital Universidade do Minho – Braga,16 e 17 de Julho’


Links for today | Links para hoje

The evolution of Online Journalism

In a world of infinite information, it would seem that providing context is more relevant than ever. Investigative journalism, the detective agency of the people, has acted as a “watchdog” presence, independent of government and big business, since its inception. Literary journalism, often bundled with terms like “long form” and “feature,” has meant sociological understanding and on-the-ground experience of the human condition in all its varying colors.

The Center for the Edge has unveiled its most significant report to date: “The Shift Index” which suggests the current recession is masking long-term competitive challenges for U.S. businesses. Among the key findings, U.S. companies’ return on assets (ROA) have progressively dropped 75 percent from their 1965 level despite rising labor productivity. Even the highest-performing companies are struggling to maintain their ROA rates and increasingly losing market leadership positions.The index is the result of a nearly year-long effort applying a combination of established and original analytical approaches to four decades of data, some of it pre-existing and some created for the first time. More than a dozen data sources were engaged, four surveys were developed and deployed, and five proprietary methodologies were created to compile 26 metrics into three indices representing 15 industries.

Desperate for online advertising, newspapers have learned to aggressively optimize their content for Google. The result: more traffic. Junky traffic.

Readers tend to spend gobs and gobs of time on newspaper sites. Indeed, their level of engagement has been print journalism’s strongest asset online, but that’s changing: According to data from Nielsen Online, readers are spending less time on top newspaper websites, including six minutes less per month at, one minute less per month at and a minute and a half less per month at

In the debate on the future of journalism, bloggers say, “We have a better economic model. The future is digital, and we are the future, so whatever we do is right.” Traditional journalists, mourning a passing world, say, “We defined how journalism works, and everyone should adhere to that model, even if it won’t work economically.” This is a gross simplification of the arguments flying back and forth. But sadly, it is a dialogue of the deaf. Neither party seems to want to listen or learn from the other.

The anger at CNN may have been collateral damage of Twitterers’ frustration due to having only limited impact over the events in Iran. But the effect was impressive: Within a couple of hours, #cnnfail became one of the top trending topics on Twitter, CNN was faced with a major image backlash, and you could follow the development live on Twitter. Twitter effectively acted as “media watchdog,” as Mashable commented. Citizen journalism outperformed professional journalism — in real-time. When Ahmadinejad shut down all mobile services and social networks, only a few Iranian Twitterers, with just the trusted authority of a genuine voice, were able to stay connected to the rest of the world and report on the frightening events in Iran. Synchronicity, real-time reporting, should have been CNN’s bastion but it didn’t get any of this. Twitter did.

Scooping the News evaluated the following five newspaper Web sites on their design/navigation, accessible archives, reader presence, in-depth reporting and evidence of continuous updates. Each newspaper received a score ranging from 1 to 4 based on changes in its Web site from five years ago to present (1 = no change, 2 = limited innovation, 3 = good innovation and 4 = significant innovation). The total of those scores provides an innovation composite score.

Continue a ler ‘Links for today | Links para hoje’


What does Multimedia mean? No, really. | O que é que significa Multimédia? Não, a sério.

Vodpod videos no longer available.

While browsing  the latest addition to my Google Reader list, i found a very concise and elucidative lecture about online media. Kurt Lancaster does a good job explaining the different formats that make a multimedia story and explains what is the difference between scattered multimedia (which is what has been being sold to us as multimedia storytelling) and the paradigm of a true Multimedia story.

An interesting example of  integrated multimedia publishing is Flyp magazine. At a first glance it looks like another Flash flipping page magazines, but it has embedded video, interactive graphics, the works. It is not a perfect example, but it is a cool concept.

To take that leap means a few things: more technically skilled reporters (in audio, video, programming) and more reporters per story. If you want a unique perspective you’ll need good reporters, and they’ll just need time. Believe me, breaking news is the cheapest news commodity out there right now, and 99 % of the news companies won’t stand out trying to go after them. The money is in creating the long feature.

Enquanto esta a explorar a minha última aquisição para a lista do GoogleReader, encontrei uma palestra concisa e esclarecedora sobre que é media online. Kurt Lancaster faz um excelente trabalho a explicar os diferentes formatos que tornam uma história multimédia, e a diferença entre multimedia acessório (que é o que nos tem sido vendido como multimédia) e o paradigma de uma  história em Multimédia integrado.

Um exemplo interessante de uma edição em multimedia integrado é a Flyp magazine. À primeira vista parece mais uma revista para folhear em flash, mas tem vídeo incorporado, gráficos interactivos e outras coisas catitas. Não é um exemplo acabado, mas é um conceito original.

Dar o salto do acessório para o integrado siginifica algumas coisas: repórteres com mais competências técnicas (em video, áudio, programação) e mais repórteres por história. Se querem uma perspectiva única vão precisar de bons repórteres, e dar-lhes tempo. Acreditem, as notícias de última hora são o produto com menos valor aí fora, e 99% das redacções não ganham nada aí. O dinheiro está em contar histórias de fundo.

Continue a ler ‘What does Multimedia mean? No, really. | O que é que significa Multimédia? Não, a sério.’

I moved | Mudei-me


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