Posts Tagged ‘writing

21
Jul
08

Este post não é sobre videos de sexo grátis Perdidos do Cristiano Ronaldo no iPhone | This post is not about Cristiano Ronaldo Lost free sex videos in iPhone

SE(x)O

Escrever para a web implica usar algumas regras diferentes do que para o papel. Tanto a organização conceptual como gráfica da informação têm que ser feitas de forma diferente, recorrendo a links para dados externos complementares, abrindo espaços entre ideias para uma leitura mais fácil, simplificando a corrente de ideias mas mantendo todo o seu potencial informativo para o leitor.

Mas outros valores se impõem na captura de público para os sites informativos. O SEO tem influência para dar mais ou menos visitas a um dado artigo. Utilizando as palavras certas podemos exponenciar o número de leituras de um determinado artigo, e assim as empresas podem reclamar junto dos anunciantes uma audiência inflacionada, graças à utilização de termos de grande procura no Google mas que não estão relacionados com o conteúdo do artigo.

Charlie Brooker explica isto muito bem neste texto, e o assunto acaba por ter relevância já que a utilização de imagens e certas expressões nas capas dos jornais sempre condicionou a nossa atenção e interesse na hora da compra, mas na web os mecanismos de busca  tornam a notoriedade e a relevância de certos textos  num resultado artificial. A utilização do social bookmarking para a credibilização de conteúdos ajuda a separar o trigo do joio mas muitas vezes nem sempre os melhores conteúdos chegam à maioria dos utilizadores.

A questão ética que se levanta é se deverá um jornalista utilizar elementos com alto valor de SEO para compôr o título e as primeiras frases de um artigo. Eu acho que é tudo uma questão de bom senso, já que quando nos enganam na web, normalmente não voltamos aos sítios. Por isso, a todos que vieram cá parar por causa de videos de sexo grátis Perdidos do Cristiano Ronaldo no iPhone, as minhas desculpas. Mais uma vez, não tratem os vossos leitores como idiotas. As consequências são imediatas.

Writing for the web implies using a different set of rules than for print. Both the conceptual and graphic organization of the information has to be done in a rather different way, using links for external complementary data, making space between ideas for easier reading, simplifying the stream of ideas while keeping all of it’s informational potential for the reader.

But other values rise when it comes to capturing the audience for news websites. SEO has a great influence to bring more or less visits to a given article. Using the right words we can increase the number of readings of a certain article, and then the news companies can claim to the advertisers an inflated audience, thanks to the use of popular Google keywords, but that aren’t even closely related to the article’s content.

Charlie Brooker explains this situation quite well and this issue becomes of most relevance if we think that the presence of certain images and words in the frontpages has always conditioned our attention and interest in the moment of buying a newspaper, but on the web the search mechanisms made the relevance and visibility of some texts something totally artificial. The use of social bookmarking to credibilize content helps to separate the good from the bad, but often the best contents don’t reach the majority of the users.

The ethical question raised here is should a journalist use highly valued SEO contents to compose the title and the first paragraph of an article? I believe it’s all a matter of common sense, since when we get fooled by a website we never go back there again.

So, to all of you who ended up here because of Cristiano Ronaldo Lost free sex videos in iPhone, my sincere apologies. Once again, do not treat your readers like idiots. The backlash will be immediate.

And wait, it gets worse. These phrases don’t just get lobbed in willy-nilly. No. A lot of care and attention goes into their placement. Apparently the average reader quickly scans each page in an “F-pattern”: reading along the top first, then glancing halfway along the line below, before skimming their eye downward along the left-hand side. If there’s nothing of interest within that golden “F” zone, he or she will quickly clear off elsewhere.

Which means your modern journalist is expected not only to shoehorn all manner of hot phraseology into their copy, but to try and position it all in precisely the right place. That’s an alarming quantity of unnecessary shit to hold in your head while trying to write a piece about the unions. Sorry, SEXUAL unions. Mainly, though, it’s just plain undignified: turning the journalist into the equivalent of a reality TV wannabe who turns up to the auditions in a gaudy fluorescent thong in a desperate bid to be noticed.

Online POKER marketing could spell the NAKED end of VIAGRA journalism as we LOHAN know it

Continue reading ‘Este post não é sobre videos de sexo grátis Perdidos do Cristiano Ronaldo no iPhone | This post is not about Cristiano Ronaldo Lost free sex videos in iPhone’

11
Mar
08

BlogDoc: Blogs e jornalismo | Blogs and Journalism

from documentalblog.blogs

 

Alvaro Liuzzi realizou um “blogumentário”, feito com entrevistas realizadas a 11 jornalistas e a um consultor de meios sociais na Internet, dedicado à relação entre blogs e jornalismo. Liuzzi procura descobrir o que é um blog , que oportunidades laborais pode trazer e como é que um blog pode fazer dinheiro. Em espanhol.

Alvaro Liuzzi directed a “blogumentary”,made with interviews to 11 journalists and a social media consultant, dedicated to the relation between blogs and journalism. Liuzzi tries to find out what is a blog, what kind of work opportunities it might bring, and how can a blog make money. In spanish.

¿Por qué Documental Multimedia?

El concepto Multimedia le cabe a esta realización ya que el usuario podrá visualizarlo de principio a fin, como un Documental audiovisual clásico, o podrá optar por observarlo en forma no lineal, visitando el blog especialmente realizado para su publicación, navegando por cada hipervínculo y eligiendo cuando y como ver los 8 ejes del Documental plasmados en los ocho posts que siguen a este.

Ejes:

  • ¿Qué es un Blog? – definiciones generales -
  • Historia personal con los Blogs
  • Aportes de los Blogs al Periodismo – mi medio de comunicación personal
  • Oportunidades laborales a partir del Blog
  • Blogs y Medios Tradicionales
  • Blogs y Dinero – mitos y realidades -
  • Mi blog soy yo – definiciones –
  • Extras – Entrevistados

via ComunicaçãoEmpresarial

Continue reading ‘BlogDoc: Blogs e jornalismo | Blogs and Journalism’

19
Fev
08

Links

3 artigos que discutem como se devem usar os links nos textos noticiosos. Paul Bradshaw já tinha lançado a discussão há alguns dias, mas Robert Niles, editor da Online Journalism Review também tem as suas ideias. John Burke explica como as hiperligações podem mudar o estilo de escrita dos jornalistas. Linkei tudo bem?
__________________________

3 articles that argue on how to use links on news stories. Paul Bradshaw had already launched the debate a few days ago , but Robert Niles, editor of the Online Journalism Review has also his ideas. John Burke explains how hyperlinking could change the writing styles of newspaper journalists. Is this all linked by the book?

 

Links

Tips on effective hyperlinking from Online Journalism Review editor

Linking – within the story or after?

How, and where, to hyperlink within a news story

Hyperlinking could change the writing styles of newspaper journalists

 

30
Jan
08

Cursos online grátis | Free online courses

De escrita. Todos em inglês | Writing Courses

1. Massachusetts Institute of Technology (mit.edu)

 

MIT offers dozens and dozens of free writing courses online through the MIT OpenCourseWare initiative. Course topics include everything from writing fiction, poems and essays to analyzing all forms of literature. Lecture notes, videos, suggested reading lists and more will help you become the writer you want to be. No registration is required.

2. Utah State University (usu.edu)

Utah State University’s Department of English publishes three free courses devoted to the art of writing through the school’s OpenCourseWare program. The courses are extensive and may take up to 16 weeks to complete if you study at the average pace. No registration is required.

3. Open University (open.ac.uk)

The UK’s largest academic institution, Open University, offers a number of different writing courses through their OpenLearn website. The free curriculum includes both undergraduate and graduate level courses that are available to everyone regardless of your country of origin. No registration is required.

4. University of Utah (utah.edu)

The University of Utah’s English Department offers free courses to self-learners around the world. Currently, there are only two free writing courses. Both offer strong preparation in their topic and are built for beginners. No registration is required.

5. Western Governors University (wgu.edu)

Western Governors University has made free course materials available through an open content license. There are several free writing courses courtesy of the university’s Liberal Arts Department. All courses are split into convenient self-study modules. No registration is required.

6. Purdue University (owl.english.purdue.edu)

Purdue University brought their writing lab to life online in 1994 to offer a writing resource to students no matter where they were located. Online Writing Lab (OWL) materials are now free to everyone regardless of location or student status. The OWL site offers writing instruction, grammar and usage information, individualized help from tutors and much more. No registration is required.

7. Steven Barnes’ UCLA Writing Course (lifewrite.com)

Best selling author and screenwriter Steven Barnes offers the free version of the writing class he has been teaching at UCLA for years on his website. The course offers in-depth instruction on writing, which is why Barnes suggests completing each part of the nine-week course one week at a time. Nevertheless, it can be downloaded all at once. No registration is required.

8. News University (newsu.org)

News University has a solid e-learning program designed to providing training to journalists. Most of the courses offered at News U are free, especially those that are self-directed. Courses cover everything from writing and editing to reporting and ethics. News U also offers a newsletter, a blog and other great resources. Registration is required, but it is free for everyone.

9. E-Zine University (ezineuniversity.com)

E-Zine University offers quite a few courses written by Internet publisher Kate Schultz and visiting professors. Although the courses offered at E-Zine University are designed mainly for web writers and e-zine writers, they would be helpful to almost any scribe. Courses are very short and do not take long to complete. No registration is required.

10. Wikiversity (wikiversity.org)

Wikiversity is an active learning project that encourages people to create and benefit from online courses and tutorials. There are currently several different writing courses that can be found at Wikiversity. Although these courses vary greatly in length and content, there is something for everyone. No registration is required.

Fonte|Source: Free online writing courses

14
Jan
08

Online: Journalism Enterprise

Abre hoje | Online Today

 

O que é que eles dizem que é?“Journalism Enterprise.com vai analisar websites que tentam fazer negócio com o jornalismo na época dos novos media. Pensem nisto como um TechCrunch para projectos jornalísticos.Porque é que estou a fazer isto?Porque o jornalismo está a mudar, não só como profissão e nos processos, mas como indústria.Perceber como o jornalismo- especialmente o bom jornalismo- vai sobreviver num mundo de conteúdos gratuitos é provavelmente uma das maiores e difíceis questões do momento.Há tantas experiências feitas por tantas pessoas em tantas áreas – desde jornalistas por conta própria a grandes organizações noticiosas a testar projectos novos, desde amadores apaixonados pela sua área a organizações sem fins lucrativos que vêem o potencial da web, e desde pequenos projectos na internet a grandes empreendimentos nos novos media, que pensei ser necessário um blog que acompanhasse todos estes projectos e que fornecesse um espaço para debate.”

O que é que eu digo que é?

Um blog que analisa projectos de jornalismo na internet.

O que é que tem de bom?

É um espaço aberto à reflexão sobre vários projectos que independentemente da sua dimensão, podem trazer algo de novo à prática do jornalismo, ou na evolução dos novos media. Ou simplesmente serve para assinalar projectos que muita gente não conhece, tudo no mesmo espaço.

A crítica é construtiva.

O que é que podia ser melhor?

Ainda está no início, por isso as correcções estão a ser feitas. Os colaboradores podiam ganhar um salário de 5 dígitos.

Como é que vai fazer dinheiro?

Tem AdSense. O lucro é para manutenção.

Devo ligar-lhe alguma?

Claro! Se quiserem saber o que se vai fazendo de novo no Jornalismo na web este é o vosso blog.

What do they say it is?

“Journalism Enterprise.com will review websites that are attempting to make money from journalism in the new media age. Consider it a TechCrunch of journalism startups.Why am I doing this? Because journalism is changing, not only as a job and a process, but as an industry. How journalism – particularly good journalism – is going to survive in a world of free content is perhaps one of the biggest and most difficult questions of the moment.There are so many experiments by so many people in so many fields – from journalists going it alone to large news organisations trying new projects, from amateurs who feel passionately about their field to non-profit organisations who see the potential of the web, and from internet startups to established new media players, I thought we needed a blog to keep track of it all and provide a place for debating the issues involved.”

What do I say it is?

A blog dedicated to analyze internet journalism projects.

What’s great about it?

It’s a space open to reflection over several new projects, that regardless their dimension, may bring something new to journalism practice, or to the new media evolution. Or, just to mark new projects that are unknown to the public, all in one site.

Constructive reviews.

What could be better?

It’s still at the beginning, so corrections are still being made. Collaborators could earn a five digit salary.

How is it going to make money?

AdSense is there. Profit for maintenance only.

Should I pay it any attention?

Sure! If you want to know what’s happening on web journalism this is your blog.

 

Paul Bradshaw explica isto melhor | Paul Bradshaw explains it better

27
Set
07

A Importância de se Ter um Blog | The Importance of Being a Blogger

Os blogs ultrapassaram há muito o estatuto de diários privados. Hoje são ferramentas e janelas para o trabalho de profissionais de várias áreas, como, por exemplo, jornalistas. E como o mercado está sempre à procura da perspectiva original, da linguagem nova, os blogs tornaram-se um requisito essencial no currículo de quem lida com o tratamento e transmissão de informação.

 

Este post mostra as possibilidades que um blog bem trabalhado pode abrir.É que se não se souber escrever sozinho, também não se sabe escrever para ninguém.

_________________________________________________________

Blogs are no longer viewed as private journals. Nowadays they’re tools and windows for the work of professionals of different trades. And since the market is always expecting a new approach, fresh language, blogs became a fundamental resume item among those who work with information treatment and transmission.

This post shows the doors a well tailored blog can open. Because if you can´t write on your own, you won’t write for anyone else.

 

How a blog can put you on the road to success?




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