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And in the latest instalment for changes around here, i’d like to announce that yesterday i started my column dedicated to new media at Rascunho.IOL.pt. I am honored for the invitation they made and hope to provide a few interesting insights about the Media Revolution. The title for this weekly reflection is “Media DJ”, and the English version will be available in my (new) blog, becoming somehow an extension of my work. Below is the first text for Media DJ.
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E no mais recente capítulo dedicado a mudanças por aqui, gostaria de anunciar que ontem iniciei a minha coluna/caderno sobre novos media no Rascunho.IOL.pt. Estou honrado pelo convite que me fizeram e espero dar algumas visões pessoais interessantes sobre a Revolução dos Media. O título para esta reflexão semanal é “Media DJ”, e a versão em inglês estará sempre disponível no meu (novo) blog, sendo uma extensão do meu trabalho . |
REMIX
Imagine a stage, and you’re sitting in the audience. From up there, one or several characters proclaim the news of the day, the events they chose as the most important. They do it at a certain time, in a ritualized fashion and within a specific duration.They ignore your reactions, and aren’t quite interested in you but in how many of you are watching them. This was the paradigm for the relationship between audience and media. Then came the Internet and everything changed.
Today, the stage and the audience share the same space, there are several voices for many subjects, each one with its own perspective and different origins; information flows within that space between all the elements, from media to users, to other users, to other media. The keywords for this new model are sharing, dialogue, mobility/ubiquity and real time. Contents are made of layers, a new contribution or production is built over the previous one. And everyone can participate: with text, photos, video.
The information industry and journalism are going through the biggest revolution they’ve ever gone through. The content creation and dissemination tools evolved rapidly, and more important, they are availabe to anyone. The audience became an active element in the creation and disseminaton of information. In a matter of years we went from static versions of newspapers to multimedia rich content, real time information provided by users in social networks and on Twitter, anywhere, to everywhere, which deviated the media from the center of the news paradigm, forcing them to reconsider how to interact with their users, how to work information on the web, publish it, renew it, in a profound change of processes and views. And also how to make that profitable.
The name of this column is Media DJ, because all these changes influenced journalist’s work, demanding new skills. DJ has a double meaning, being the first, the one who, from other people’s music, mixes, remixes, aligns and generates a new dynamic, turning the whole bigger than the sum of its parts; and it also works for Digital Journalism/Journalist. Information DJs do exactly the same as music DJs, they pick up the pieces and generate a a new set, but with a totally different responsibility: they contribute to the creation of a collective conscience, and a well informed society will make better choices. In the end, nothing changed in the fundamental role of journalism, just the way you do it.
Every week i hope to bring a part of that (r)evolution, that is unfolding faster than reality can keep up. You just have to follow the music.
O Lago | The Lake 
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