Copyright © Gapingvoid www.gapingvoid.com
Copyright © Gapingvoid www.gapingvoid.com
Como apresentar a nossa história? Deixem-me contar as maneiras. Mindy McAdams caracteriza os vários formatos disponíveis, para que possamos escolher os suportes mais adequados à nossa reportagem.
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How to tell our story? Let me count the ways. Mindy McAdams described the different available formats, so we can choose the most suitable support for our news story.
Links : Cheat sheet for multimedia story decisions | Online Media Types
Video
- Seeing / hearing directly
- Motion / action
- Audio & video complementary; puts you there at the scene
- Experiential
- Present tense
Text
- Depth
- Context / background / analysis
- Low-tech — produce it anywhere, distribute anywhere
- Literary
- Links
- Conversation
- Fast & flexible
- Cheap
- Multi-platform “as is” — no conversions, no incompatibility
Photo
- Stops time (viewer can study it)
- Saleable (profits)
- Fast to be absorbed
- Sense of truth-telling
- Can be complementary or stand-alone
- Language-free (needs no translation)
- Less expensive than other media (except text)
Audio
- Theater of the mind
- Hear it for yourself
- Fast info about a speaker (personality, region, age; subtext)
- Listen while multi-tasking
- With or without narration (to add facts)
- First-person
- Verisimilitude
Audio slideshows
- Layered still images and sound
- Requires input from the user (McLuhanesque “cool media”)
- Mood, emotions, feelings
- Pulling two disparate things together (whole is greater than sum of parts)
- Takes advantage of the still photo approach
- Expands on traditional picture story
Data
- Interactive
- Personalized information (news near you; facts that directly affect your life)
- Verifies
- Relational (this plus that)
- Long shelf life
- Reference (go back again)
Graphic
- Visualize complex information
- Easy to digest
- Comparisons
- Spacial understanding
- Chunk the info (into pieces, parts, or sequences)
- See the unseeable (e.g., inside human anatomy)
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