Posts Tagged ‘leitor

13
Jul
08

Respeitem os vossos leitores | Respect your readers

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Newspaper Reader – Little India Singapore By: Mark Loraine

Eu acredito seriamente que grande parte da crise que os jornais atravessam é por própria e exclusiva culpa. E entre as falhas mais graves está a falta de respeito pelos leitores que alguns jornais têm. Normalmente o efeito mais visível é a quebra de vendas, mas na terra dos processos judiciais por tudo e por nada, houve um leitor que decidiu processar o jornal que assinava por quebra de contrato. Ele comprou uma coisa que não existia depois da remodelação efectuada na empresa.

Acho que é uma situação que devia pôr alguns administradores a pensar: se não estão a ganhar leitores com as novas medidas nem estão a aumentar a qualidade, então porque é que teimam no mesmo caminho?

I truly believe that the reason for the crisis most newspapers are going through is their own and exclusive fault. And one of the major flaws is the lack of respect that some newspapers have for their readers. Usually, the only visible consequence is loss in sales, but in the country of the fast-lawsuit, there was a reader who decided to sue the newspaper he subscribed, for breach in contract. He bought something that did not exist after the changes in the company.

I think this is something some administrators should consider: if they’re not getting any new readers with their measures, nor are they increasing the newspaper quality, why are they stubbornly heading the same way?

N&O subscriber sues the paper for cutting staff

RALEIGH – A News & Observer subscriber is suing the newspaper for cutting staff and the size of the paper.

Keith Hempstead, a Durham lawyer, filed the suit last month in Wake Superior Court. He says he renewed his subscription in May just before the paper announced on June 16 the layoffs of 70 staff members and cuts in news pages.

The paper, he says, is now not worth what he signed up for and therefore the cuts breached the paper’s contract with him.

“Plaintiff alleges fraud in that the newspaper announced changes in the coverage after procuring renewals from Plaintiff and other subscribers,” Hempstead says in the complaint.

In a phone interview today, Hempstead, 42, said he could cancel his subscription but filed the suit to make a point.

“I wanted to get the newspaper’s attention and the news industry’s attention,” said Hempstead, who is a former reporter at the Fayetteville Observer, adding that he loves The News & Observer.

“I hate to see what companies that run newspapers are doing to the product,” Hempstead said. “The idea that taking the most important product and reducing the amount of news and getting rid of staff to me seems pointless to how you should run a newspaper business.”

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Continue reading ‘Respeitem os vossos leitores | Respect your readers’




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