Posts Tagged ‘facebook


Social Networks: Rules of engagement for journalists | Redes Sociais: Regras de acção para jornalistas

by luc legay

The New York Times established a set of rules for reporters to deal with the ethical and method issues raised by social networking.

The importance of social networks like Facebook, MySpace, or even Twitter for reporting, has become priceless for both media companies and journalists, that benefit from them by promoting their work and gathering information. Yet, to befriend or to expose  users,  use private information, or show a bit too much of the reporters’ personal views can be tricky.  In the still virgin and fertile land of social networking, journalism still hasn’t found the right procedures to develop work under clear ethical guidelines.

To help journalists to avoid falling into the many traps posed by the new relations brought about web2.0, the NY Timesassistant managing editor, Craig Whitney, has devised a small set of policies, to protect the image, credibility and impartiality of the newspaper.

The rules in a nutshell by Patricio Robles:

  • Don’t specify your political views. This includes joining online groups that would make your political views known.
  • Don’t write anything you wouldn’t write in The Times on your profiles, a blog or as commentary on content you share.
  • Be careful who you ‘friend‘. Since this is a tricky subject, The Times suggests that its reports “imagine whether public disclosure of a ‘friend’ could somehow turn out to be an embarrassment that casts doubt on our impartiality.
  • Using email addresses found on social networks to contact individuals is fine but the standard rules apply: treat the person fairly and openly and don’t “inquire pointlessly into someone’s personal life.
  • The Standards Editor must be consulted before contact is made with a minor.

The spanish written blog Paper Papers has an interesting point about the need for these rules:“The text is strict and demanding – and it’s written in a positive tone. You can see that the NY Times is one of the few newspapers that understands in these media there is a very delicate game between credibility and influence. And they care. Good.

I say: a journalist is a liberal professional that works for an organization. (…) What matters to us is the right of the citizens to be informed, not my freedom of speech (My opinion!; I like it / I don’t like it; I think it’s good! / I think it’s bad!).

In this professional context, working for a news company means to limit personal options that would be open if working to another company – or outside journalism. ”

There are too many questions lurking along the way, and they will have to be dealt in a case by case basis.  The potential of reporting using social networks is huge, but so are the perils and the responsibilities.

Kelly McBride has left some suggestions for a healthy use of this power at PoynterOnline. Read them, and let me know how they can be useful in your organization or how they fall short for your needs.

O New York Times estabeleceu um conjunto de regras para os jornalistas saberem lidar com as questões éticas e de método levantadas pelas redes sociais.

A importância de redes sociais como o Facebook, MySpace, ou mesmo o Twitter para o jornalismo tornou-se valiosíssimo quer para as empresas de media quer para os jornalistas, que ganham ao poder promover o seu trabalho e recolher informação. No entanto, adicionar ou expôr utilizadores, usar informação privada, ou mostrar demasiado a perspectiva pessoal do jornalista pode tornar-se complicado. No ainda virgem e fértil terreno das redes sociais, o jornalismo ainda não encontrou os procedimentos correctos para trabalhar sob uma clara  linha ética.

Para ajudar os jornalistas a evitar as várias armadilhas postas pela web2.0, o editor assistente do NY Times, Craig Whitney, definiu uma série de regras, para proteger a imagem, credibilidade e imparcialidade do jornal.

As regras resumidas por Patricio Robles:

  • Não especifiquem as vossas inclinações políticas. Isto inclui juntarem-se a grupos online que as demonstrariam.

  • Não escrevam nada nos vossos perfis, blog ou comentários em conteúdos partilhados,  que não escreveriam no The Times.

  • Tenham cuidado com quem adicionam. Como este é um assunto complexo, o The Times sugere aos jornalistas para “imaginar se a revelação de um amigo pode se tornar num embaraço que possa lançar dúvidas sobre a nossa imparcialidade.”
  • Usar moradas de email encontradas em redes sociais para contactar indivíduos é correcto, mas as regras básicas aplicam-se: tratem a pessoa de forma justa e aberta e não “questionem inutilmente sobre a sua vida pessoal.”

  • O Editor de Padrões tem que ser contactado antes de qualquer contacto com um menor.

O blog Paper Papers tem um ponto de vista interessante sobre estas regras:

“O texto é severo e exigente – e está escrito numa nota positiva. Podemos ver que o NY Times é um dos poucos jornais que compreendem que nestes meios há um jogo delicado entre credibilidade e influência. E eles preocupam-se. Bom.

Eu digo: um jornalista é um profissional liberal que trabalha para uma organização.(…) O que nos interessa é o direito dos cidadãos à informação, não a minha liberdade de expressão (A minha opinião!; Gosto / Não gosto; Acho que é bom / mau;)

Neste contexto profissional, trabalhar para uma organização noticiosa significa limitar opções pessoais, que estariam abertas noutra empresa – ou noutra actividade fora do jornalismo.”

Existem demasiadas questões à espreita pelo caminho, e teremos que lidar com elas numa base de caso a caso. O potencial do jornalismo através das redes sociais é enorme, mas também são os perigos e as responsabilidades.

Kelly Mc Bride deixou no Poynter Online algumas sugestões para um uso saudável deste poder. Leiam-nas e digam como é que elas podem ser úteis na vossa organização, ou como são insuficientes para as vossas necessidades.

  • Don’t post information that could embarrass you or your newsroom, even if you believe your page is private.
  • Use the tools, such as limited profiles and privacy settings, to restrict access to your most private information.
  • Recognize that your actions can be misinterpreted. You may sign up for a group to get story ideas, but people may see you as a fan. State your intentions often, in wall posts and other notifications. When appropriate, tell groups when you are signing up that you are looking for story ideas.

Post suggested by | Post sugerido por

Mary Jo Zilveti

Continue a ler ‘Social Networks: Rules of engagement for journalists | Redes Sociais: Regras de acção para jornalistas’


Os 10 mandamentos do Facebook | Facebook’s 10 commandments

5. Thou Shalt Not Join A Billion Groups

While it may very well be true that Dave Coulier shaves his balls, what more is there to say about it?

O Facebook pode ser uma rede social fantástica mas pode ser também demasiado irritante, com todas as aplicações e brincadeiras que traz.

Ross Wolinsky, do site fez uma lista bem humorada das 10 regras  fundamentais para a boa convivência no Facebook, mas que deve ser levada a sério. Acho eu.

Facebook can be a fantastic social network but it also can be  quite irritating, because of all the apps and possibilities it has.

Ross Wolinsky, from wrote down a humurous list of the 10 fundamental rules for good sociability in Facebook, but that should be taken seriously. I guess.

The rise of social media has made it easier than ever to keep in touch with friends, relatives and coworkers. With a few keystrokes you can reconnect with an old high school buddy, learn what your coworker’s favorite band is, or play Scrabble with a friend who lives on the other side of the globe.

But while increased connectivity is an undeniably good thing, you can just as easily use it to annoy the living hell out of everyone you know. This is the internet, after all, and if something on the internet can be used in an annoying way, you can safely assume that 99% of the population will proceed to do so (go try reading a comment on YouTube if you don’t believe me).

People need rules to tell them how to act. Luckily I went to the top of Mount Internet last night, and God handed me down these 10 Commandments of Facebook for all to obey. Follow them or you’ll go to hell.

The 10 Commandments of Facebook

Continue a ler ‘Os 10 mandamentos do Facebook | Facebook’s 10 commandments’


Facebook X 3

Chat on facebook about how to drive traffic from it, while loathing the whole damn thing

Três posts sobre o Facebook amassados num só.

Este video genial acima explica bem o exagero que o Facebook se pode tornar se não tomarmos cuidado. Eu subscrevo mas não me desinscrevo. Dica do

A última novidade é o chat do Facebook que vai passar a estar a funcionar a partir da página (via PontoMedia).

E finalmente, um post muito útil para quem quiser criar tráfego a partir do Facebook, ao mesmo tempo que dá indicações práticas para se usar o potencial desta comunidade online, escrito por Shawn Smith.

Three posts on Facbook mashed into one.

This awesome video above explains perfectly well the exagerated proportions that Facebook can take if we don’t take care. I sign below, but don’t sign off. Tip from

The latest app on Facebook is a chat that will be embedded on the page (via PontoMedia).

And finally, a rather useful post to whoever wants to generate traffic from Facebook, that also gives practical pointer to take the most out of the potential of this inline community, written by Shawn Smith.

Are you getting bored of Facebook?

Facebook Chat Now Works For Everyone

The Secret to Increasing Traffic from Facebook without Building Applications

“I’m getting bored of Facebook, la-la-la la-la-la-laaaaa…”

Continue a ler ‘Facebook X 3’


Facebook = Big Brother ?

Artigo fantástico sobre o Facebook | Fantastic article about Facebook


E no que diz respeito aos jornais… | And about newspapers…

Now, by comparision with Facebook, newspapers, for example, begin to look hopelessly outdated as a business model. A newspaper sells advertising space to businesses looking to sell stuff to their readers. But the system is far less sophisticated than Facebook for two reasons. One is that newspapers have to put up with the irksome expense of paying journalists to provide the content. Facebook gets its content for free. The other is that Facebook can target advertising with far greater precision than a newspaper. Admit on Facebook that your favourite film is This Is Spinal Tap, and when a Spinal Tap-esque movie comes out, you can be sure that they’ll be sending ads your way.

Tom Hodgkinson , in


Conteúdos Externos | Outside Contents


Três notícias convergentes:


A BBC acordou a permissão para que produtores externos de conteúdos e programas no sector multimédia detenham os direitos sobre o seu trabalho, como parte da sua estratégia no desenvolvimento de multi-plataformas. Isto vai permitir aos criadores de conteúdos mais direitos sobre como e onde o seu trabalho é usado em formatos móveis e online.

Numa sondagem feita pela Polopoly, os executivos dos jornais europeus acreditam que daqui a três anos 40% do seu conteúdo será gerado pelos utilizadores, em articulação com comunidades como o Facebook e o MySpace. A maioria também respondeu que dentro de cinco anos 50% das receitas de publicidade virão da Internet.

E para os utilizadores, uma novidade: a Avot Media lançou um novo serviço, uma plataforma de video de terceira geração, que vai melhorar a qualidade do vídeo para os utilizadores móveis. O Avot mV permite aos utilizadores procurar, ver e partilhar videos. Mas só está disponível apenas para alguns aparelhos.

Poder para o povo!


Three converging news:


The BBC has agreed a deal to allow third party programme and content makers in the interactive and new media sector to retain rights to their work, as part of the corporation’s development of multi-platform strategies. This will allow content makers to have more rights over how and where their work is used in mobile and online format.

A survey by Polopoly reports that European newspaper executives believe that within three years 40% of their content will be user-generated, articulated with communities such as Facebook and MySpace. A majority of the respondents believe that more than 50 per cent of their advertising revenue will come from the Internet within five years.

And for the users: Avot Media has announced its new mobile video service, calling it “third generation” video-streaming platform that attacks the issues of poor video quality for mobile Web users.Avot mV will allow users to search for, watch and share mobile videos in relative real time. But it’s only available for a few devices.

Power to the people!


Avot demo                        

I moved | Mudei-me

Sharks patrol these waters

  • 132.774 nadadores|swimmers
who's online

Add to Technorati Favorites

View my FriendFeed


Add to Technorati Favorites Creative Commons License

Naymz | LinkedIn

View Alex Gamela's profile on LinkedIn

View Alex Gamela's page at


Top Clicks

  • Nenhum


Ouçam o meu podcast AQUI | Listen to my podcast HERE |


Use Open Source



Junho 2023