They’re not online (and why), Paul Bradshaw – OJB
A tremendous onslaught of facts on the digital divide from Helen Milner – followed by some very useful analysis of the reasons why people don’t use the web. For my money, this is required reading for anyone interested in the wider issues around online journalism and engagement.
Journalism.co.uk x 3
Lots of very interesting comments from Huffington – obituaries for many newspapers are unnecessary; press credentials for events need to be reviewed to include more digital journalists.
Profiled News Model: New directions for Publish2 – the site that promotes ‘collaboration, not collusion‘
Publish2 provides a free service for journalists and newsrooms to save, share, and publish links to the best content on the web. It is confident it can move forward, and recently announced its ‘Digital Sunlight’ feature and the appointments of three new members, two to staff and one to the board. <However, Publish 2’s philosophy is one increasingly rejected by mainstream media management. Rupert Murdoch today announced that NewsCorp content could be moved behind paid walls in order to fix a ’malfunctioning’ business model; while chief executive of the Guardian Media Group, Carolyn McCall, this week suggested that certain specialist parts of Guardian.co.uk could eventually become subscriber-only.
Personalisation will be a key factor in the success of print magazines, a group of industry leaders said yesterday.
Speaking at the FIPP World Magazine Conference, Paul Kurzeja, UK creative director of Redwood publishing, explained how publishers should build on the ‘emotional engagement’ readers have with magazine brands.
Fellow panellist Andy Cowles, editorial development director for IPC Media, told Journalism.co.uk that his publisher saw an opportunity in offering more personalised print editions for subscribers.
“We know more now about our consumers of our brands through their online activity than ever before. We have a huge amount of data, as does anyone who serves these audiences,” said Cowles.
New York City, a mecca of multimedia journalism, 10000words
One point should remain clear: While New York attracts creative minds from all over the world, the city does not have a monopoly on multimedia journalism. Large papers like the New York Times may have vast resources, but compelling multimedia projects can be created by anyone anywhere.
Have a multimedia story or project you’re proud of? Share it in the comments and it just might be featured here on 10,000 Words.
Emily Bell on The Future of Journalism,The Root Of The Matter
Last night I was lucky enough to attend a free lecture given by Emily Bell, head of digital content at Guardian News and Media, at University College Falmouth, where Emily has just been appointed visiting lecturer professor to the college’s increasingly highly-regarded media degree courses.
Emily’s topic was Journalism Ten Years From Now – a massively contentious topic as advertising revenues and print circulations plummet, editorial staffs shrink, new digital and social media platforms spring up everywhere and knowledgeable amateurs with blogs provide an increasing number of alternative, authoritative information sources.
Unlike net-culture visionary Clay Shirky, though, Emily doesn’t think that print journalism has no future. Print will remain an important part of reaching the audience – but it will not be the primary conduit for journalism in ten years’ time. Instead, going by the ‘clues’ we can pick up from the way journalism is changing today, journalism in ten years will have some or all of the following characteristics:(…)
Thinking about business models, Seth Godin
A business model is the architecture of a business or project. It has four elements:
- What compelling reason exists for people to give you money? (or votes or donations)
- How do you acquire what you’re selling for less than it costs to sell it?
- What structural insulation do you have from relentless commoditization and a price war?
- How will strangers find out about the business and decide to become customers?
The internet 1.0 was a fascinating place because business models were in flux. Suddenly, it was possible to have costless transactions, which meant that doing something at a huge scale was very cheap. That means that #2 was really cheap, so #1 didn’t have to be very big at all.
Journalism’s 3.0 Business Model(s), MediaShift
The Internet killed journalism.
At least, as we know it.
Legacy media is on a serious decline. It’s hard to argue with the numbers. The often named champions of web 2.0 – Google, Facebook, Twitter – these tools didn’t destroy the foundation of a business model which supported journalism and promoted a free, democratic, and open society for decades. Instead, the real culprit is a fundamental shift in how society communicates, collaborates, and disseminates information.
The Internet is no longer a network of connections, linking various documents. Web 2.0 brought about a revolution in content creation, granting the ability of self-publishing to anyone with an Internet browser. Lines between consumer and producer blur at an ever-increasing speed. And as web 3.0 looms ominously on the proverbial horizon, these trends will multiply exponetially.
The Internet is evolving into a cloud of knowledge and data. Content independent of format. This precludes the possibility of a more widespread decline of the stand-alone website as an end-user experience. With RSS, XML, RDF, and a myriad of other formats available for users to build their own media experience, the Web is atomizing into a sea of data, rewritable and reusable in any way one sees fit.
These trends confuse more than just journalists.