Today is festival day on Twitter. Twestival is described as a the Live Aid for the microblogging platform. The aim is “to raise $20,000 USD in two weeks with music donations from artists” and money from the music fans, that will be use to create water wells, in areas where there is no potable water. Get in the mud, i mean, mood, and follow the buzz with the #twestival tag.
Hoje é dia de festival no Twitter. O Twestival é descrito como um Live Aid para esta plataforma de microblogging. O objectivo é “angariar 20,000 dólares em duas semanas, com doações de músicas dos artistas” e o dinheiro dos fãs, que serão usados para abrir poços de água onde não existe água potável. Participem e contribuam. Podem seguir o evento com a tag #twestival.
London, UK – February 05, 2009
Twestival, the global Twitter charity event today launches Twestival.fm, a worldwide online music project which aims to raise an additional $20,000 USD for the Twestival cause charity: water. Artists, musicians and labels – including Bloc Party, Erol Alkan, Imogen Heap and David Usher – will be giving something back to the community by donating their music for download and streaming from the 5th – 19th February.
Tracks will be available at http://twestival.fm, where music fans are invited to make a voluntary payment or ‘tip’ in a unique charitable take on the ‘pay what you want’ model made successful last year by Radiohead.
Twestival takes place globally on 12th February 2009, when 200+ cities host Twestivals, bringing together local Twitter communities for 24 hours of fun and fundraising. Participating cities include London, New York, Fargo, Cardiff, Beirut, Cape Town, Shanghai and Lima.
Prior to launch, tracks have been donated by artists/labels including: Imogen Heap, Bloc Party, Mystery Jets, The Rakes, Erol Alkan, Actionman (aka Herve), Example, Toddla T, Ben Westbeech, Bonde do Role, Howard Jones, The Young Punx, Yaron Herman, David Usher, Mistabishi on Hospital Records, and Rob da Bank’s label Sunday Best. Organisers hope for more signed and unsigned artists to contribute after the launch on 5th February.
Participating British singer-songwriter and Grammy nominee Imogen Heap said: “Really loving Twitter! I’m excited to be part of Twestival.fm and I’ll hopefully help raise some funds in the process.” (@imogenheap)
Twestival.fm was put together by a small team of volunteers determined to leverage the power of today’s social media and web 2.0 tools for a good cause. Overseeing the project are on-and-offline event organisers Madhouse Collective. They’re excited to demonstrate how a channel like Twitter allows content creators to interact and share with engaged audiences, whilst creating tangible value – in this case $20,000 USD or five charity: water wells.