Links para hoje | Links for today

This study examines how the world’s largest news organization, the BBC, has sought to incorporate blogging in its journalism, both as a format for new journalistic thinking and as a platform for greater accountability and transparency. The research covers a period of seven years, from 2001 to 2008, when the BBC came under intense scrutiny over its journalism and mechanisms for public accountability. It is based on an analysis of internal and public policy documents produced by the BBC, blog content on BBC and personal websites and the personal recollections of senior editors at the corporation. The findings suggest that the BBC is approaching blogging as a tool to enhance trust with audiences through expanded transparency and accountability, in an attempt to transform its historical elitist attitude towards its audiences. But, at the same time, the BBC is grappling with fitting this online format within its long-established journalism norms and practices, seeking to normalize blogs within existing journalistic frameworks.

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A nationally prominent investor offered a number of penetrating observations the other day about what ails the newspaper business. His rundown is worth a quick read.

:: A monopoly mindset: “The newspaper business basically grew up as a monopoly, and like every other monopoly, it built processes and approaches that reflected its monopoly status.”

: An outmoded concept of news: “When I grew up, the definition of ‘breaking news’ was [the newspaper delivered to] your front door…. Well, that’s not the case anymore. Now, you hit your homepage, now you turn on CNN, or some other news-TV program, and that’s how you find out what the latest news is.”

Politicians, celebrities and company executives are trained and protected. They are coached to avoid making inaccurate or indefensible claims. They pay people to guard them from making gaffes that might come back and haunt them. That makes whatever they say fair game for accurate reporting. By definition, an inexperienced interviewee has no such support or guidance. They don’t always think deeply about how the press works. For example, they may be comfortable speaking frankly and colourfully about a boss, an organisation or a neighbour in conversation with a friendly interviewer. But they may be horrified at the consequence of seeing those remarks in cold print and in a hostile different context.

Anyway, after all the perspective-altering news last week about the economy, reading Jeff Jarvis’s essay on how to cure the ills of the news business was a bit of nostalgia for the good old days and showed me why Jeff has good attendance at his conferences among people who want to believe in The Long Tail, and in the primacy of the 20th century model for news and entertainment, but it was very clear to me why that point of view is now completely irrelevant. Permalink to this paragraph

This is the point of view of news that’s relevant: the point of view of the user of news. Permalink to this paragraph

A user wants to know how he or she is going to get news. Permalink to this paragraph

And when they see lies and BS in the news, they think about how they can get accurate information. Permalink to this paragraph

Durante o mês de novembro apresentei no Comunique-se um curso sobre edição para jornalismo multimídia, a convite do xará André Rosa (vulgo Marmota). Antes de mim, os alunos tiveram palestras com gente bacana: Ana Brambilla, sobre jornalismo colaborativo, o Interney (digo, o Edney), sobre SEO, o próprio Marmota, sobre edição de site, além de outras figuras.

Essa coleção de links é também uma atualização do curso que dei em Belo Horizonte para os Diários Associados. Costumo usar pouco o powerpoint em aulas e apresentações, mostrando muito mais a rede, navegando nos sites ao vivo. Bem, aí está. Sugiro enfaticamente que você tire um tempo para navegar neles, caso já não conheça todos. Bom proveito.

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Novembro 2008

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