Arquivo de 24 de Outubro, 2008

24
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08

WebVideo: Desmontando o mito | Myth Busting

Newspaper Video – 7 strategies for success(maybe)

7 web video myths

1. Shorter is better

2. Content is king

3.Connect emotionally

4. Avoid Talking Heads

5&6 The Tripod Rules

7. Lots of Closeups

O video há um ano atrás era considerado como a salvação dos jornais na web, mas o que se vê agora é o despedimento massivo de videastas web das redacções. Um ano não chega para testar tudo o que é possível para rentabilizar um meio tão poderoso como as imagens em movimento, nem para ensinar os profissionais e as estruturas em que se inserem a retirar o maior proveito deles.

Fazer video para a web não é o mesmo que fazer televisão nem curtas metragens em tom de documentário. Mas é um pouco dos dois e muito mais, e à medida que tecnicamente a visualização de vídeos na web é cada vez mais rápido e melhor, é um erro crasso não se continuar a investir nesta linguagem, e permitir que se desenvolva e ganhe características próprias.

A pergunta que muitos fazem é: como fazer vídeos para a web? Algumas das respostas vêm neste post do video 2 zero, que desmonta alguns mitos fundamentais. O mais importante continua a ser a história, e como no resto do trabalho jornalístico, ela tem que ser contada de forma a que a maioria das pessoas a perceba.

Nós temos uma bagagem de 100 anos de cinema e 50 de televisão, por isso existe já na maioria das pessoas uma capacidade inata para desenvolverem narrativas audiovisuais, se perceberem como capturar e  montar os elementos necessários. E também é necessário que as redacções percebam que nem todas as histórias precisam de vídeo.

Acima  de tudo, percebam o que querem contar, o que é importante visualmente para o contar, e contem-no de maneira simples. O video pode ser a peça inteira, mas também pode funcionar como complemento. Essa é a beleza da web.

E como todas as regras, aprendam-as, entendam-nas, e esqueçam-nas.

One year ago video was presented as the salvation for online newspapers, but what we are watching now is the massive lay offs of web videographers from the newsrooms. One year is not enough to test everything that is possible to take advantage of such a powerful medium like moving images, nor to teach professionals and the structures they’re part of to take the most out of it.

Creating web videos is not the same as doing television or documentary-like short films. But it’s a bit of both and a whole lot more, and as technically video vusualization on the web becomes faster and better, it is a huge mistake to stop investing in this language, and allow it to grow and develop features of it’s own.

The question that many ask is: how to create web videos? Some of the answers come in this post at video 2 zero, that debunks some fundamental myths. The most important is still the story, and just like in the rest of the journalistic work, it has to be told in a way most peoplecan relate to it and understand it.

We have 100 years of cinema an 50 years of television on our back, so there is in many of us a natura ability to develop audiovisual narratives, as long we understand how to capture and compile the necessary bits and pieces. And it is also fundamental that the newsrooms understand that not every story is a candidate for video.

Above all, understand the story you want to tell, what is important visually to illustrate it, and keep it simple. Video can work as stand alone, but also as a complement to other narratives. That is the beauty of the web.

And like all the rules, learn them, understand them, and forget them.

Number 3 in 7 things Videojournalists can learn from Musicians: never allow hesitation, indecision or lack of preparation to affect your performance.

Newspaper Video – 7 strategies for success(maybe)

Continue a ler ‘WebVideo: Desmontando o mito | Myth Busting’

24
Out
08

Conferência novos modelos de negócio | New business models summit

New Business Models for News Summit

Jeff Jarvis organizou na CUNY a segunda conferência dedicada a novos modelos de negócio para o jornalismo.  Para quem não se podia deslocar a Nova Iorque para assistir à conferência, havia sempre a possibilidade de ver tudo online e em directo. Não viram? Está tudo aqui, on demand. Bom fim de semana.

Jeff Jarvis organized at CUNY the second conference dedicated to new business models for news. For those who weren’t able to go to New York to attend to the summit, there was always the chance to watch the whole thing  live online. You missed it? Don’t worry, it’s all here, on demand. Have a nice weekend.

The day begins with informational and perhaps inspirational talks from people who are creating and implementing new models. Samir Arora of Glam and Tom Evslin of Fractals of Change will talk about new network models for media and business in the connected internet. Edward Roussel of the Telegraph and Dave Morgan of Tennis (and founder of Tacoda) will explore new structures for news companies – e.g., spinning off or outsourcing what once were core tasks but are now costs burdens, such as distribution, production, and even sales.

We will have two lightning rounds of presentations by entrepreneurs and executives who are executing new models. We will list those on the agenda.

In the afternoon, we will move into Aspen-Institute-like sessions in five groups, each charged with coming back with specific models, suggestions, and needs:

* Network models for news

* New structures for news organizations

* New structures for news operations (newsrooms), including new efficiencies and new focus leading to new job descriptions.

* New revenue models for news – advertising and more and what is needed to support these new models

* Public support for journalism – there are no white knights but can the public (in the form of foundations, corporations, and individual contributions) help support elements of journalism?

The groups’ leaders and rappateurs will return to a closing plenary session to share their work. And then we break out the well-deserved wine.

About The New Business Models for News Summit

Continue a ler ‘Conferência novos modelos de negócio | New business models summit’




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