Arquivo de 13 de Julho, 2008

13
Jul
08

Respeitem os vossos leitores | Respect your readers

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Newspaper Reader – Little India Singapore By: Mark Loraine

Eu acredito seriamente que grande parte da crise que os jornais atravessam é por própria e exclusiva culpa. E entre as falhas mais graves está a falta de respeito pelos leitores que alguns jornais têm. Normalmente o efeito mais visível é a quebra de vendas, mas na terra dos processos judiciais por tudo e por nada, houve um leitor que decidiu processar o jornal que assinava por quebra de contrato. Ele comprou uma coisa que não existia depois da remodelação efectuada na empresa.

Acho que é uma situação que devia pôr alguns administradores a pensar: se não estão a ganhar leitores com as novas medidas nem estão a aumentar a qualidade, então porque é que teimam no mesmo caminho?

I truly believe that the reason for the crisis most newspapers are going through is their own and exclusive fault. And one of the major flaws is the lack of respect that some newspapers have for their readers. Usually, the only visible consequence is loss in sales, but in the country of the fast-lawsuit, there was a reader who decided to sue the newspaper he subscribed, for breach in contract. He bought something that did not exist after the changes in the company.

I think this is something some administrators should consider: if they’re not getting any new readers with their measures, nor are they increasing the newspaper quality, why are they stubbornly heading the same way?

N&O subscriber sues the paper for cutting staff

RALEIGH – A News & Observer subscriber is suing the newspaper for cutting staff and the size of the paper.

Keith Hempstead, a Durham lawyer, filed the suit last month in Wake Superior Court. He says he renewed his subscription in May just before the paper announced on June 16 the layoffs of 70 staff members and cuts in news pages.

The paper, he says, is now not worth what he signed up for and therefore the cuts breached the paper’s contract with him.

“Plaintiff alleges fraud in that the newspaper announced changes in the coverage after procuring renewals from Plaintiff and other subscribers,” Hempstead says in the complaint.

In a phone interview today, Hempstead, 42, said he could cancel his subscription but filed the suit to make a point.

“I wanted to get the newspaper’s attention and the news industry’s attention,” said Hempstead, who is a former reporter at the Fayetteville Observer, adding that he loves The News & Observer.

“I hate to see what companies that run newspapers are doing to the product,” Hempstead said. “The idea that taking the most important product and reducing the amount of news and getting rid of staff to me seems pointless to how you should run a newspaper business.”

Ler artigo completo | Read full article

Continue a ler ‘Respeitem os vossos leitores | Respect your readers’

13
Jul
08

O Repórter Moderno | The Modern Reporter

Free Newspaper ResearchNa sequência de algumas dicas para estudantes e jovens jornalistas, deixo-vos aqui este post do Innovation in College Media, que apanhou bem esta descrição de Meranda Watling (do famoso MerandaWrites.com) de com um jornalista deve trabalhar hoje em dia.

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Following some tips for students and young journalists, i’ll leave you with this post from the Innovation in College Media, that caught well this description by Meranda Watling ( from the famous MerandaWrites.com) of how a journalist must work today.

That story that broke at 4:30? It came in via an e-mail tip. I actually “broke” the news about 4:40 p.m. I had quickly confirmed the gist of it and wrote two paragraphs to post immediately. Because the editors were in the daily budget meeting, I had another reporter read over it, and then I had a copy editor post it asap so I could begin chasing the sources who were leaving their offices at or before 5 p.m. After I reached those sources, I wrote into the online version and updated. When my editor got back he swapped it out and posted it in the No. 1 spot online.

I went to my board meetings armed with notebook and pen — AND a laptop, Internet card and my Blackberry. I continued to report and write during the meetings. On my drive between the two meetings? I made calls on the A1 story.

When I got back to the newsroom around 8:45 p.m., I made a few more calls and banged out the A1 story and then two more about the meetings I’d covered. All before the 10:30 print deadline. I made cop calls, and half-way down the 10-county list we heard a shooting over the scanner. I went there and called in a Web update from the scene.

That is a sampling of what “newspaper” reporters are expected to do today, at least at my newspaper.

Today’s newspaper reporter

Outros links relacionados | Other related links

Estagiários de Jornalismo, isto é para vocês | Journalism trainees, this is for you

Profissão: Jornalista; Salário: …pois… | Profession: Journalist; Sallary: …er…

Continue a ler ‘O Repórter Moderno | The Modern Reporter’




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