How to : Sites de nova geração | New generation websites

Artigo incrível sobre que estratégias se podem criar para um  novo projecto online. Para ler.

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Incredible article about the strategies that can be created for a new web project. A must read.

CLICK HERE FOR THE PDF VERSION

Your Next Generation Web Site

A Comprehensive Strategic Primer for Fast-Growth Companies. By Rory J. Thompson

The explosion of the Internet and its availability on various types of devices has established a new reality in the magazine industry. In order to survive a rapidly changing media landscape, magazine publishers must recognize one critical difference between print and the Internet: The Web is a dynamic medium that fosters direct dialogue with an audience; print is a static monologue.

In today’s marketplace, nearly all publishers have carved out an online presence for their print titles. In some cases, skillful use of the Internet has leveled the playing field, to a degree, between small and large titles. However, an ill-planned and executed online strategy can just as easily have disastrous results.

Given this new landscape, FOLIO: wanted to explore the myriad pitfalls and opportunities of digital publishing. So in April and May, we undertook a major research initiative, with both empirical and anecdotal reporting, to establish a baseline for where the industry is now with its e-media efforts, and where it expects to be in the next 12-to-18 months.