04
Jul
08

Dez passos para o futuro = um passo de gigante | Ten steps into the future = one giant leap


10. Take chances. Innovate. Be fearless about trying things—and killing things.
Change in the newspaper business is glacial. But the surrounding environment and the competition are changing at light speed. The time is long past for incremental, evolutionary steps—newspapers need to think out of the box, try things that previously were unthinkable, and be prepared to quckly and ruthlessly abandon efforts (old and new) that aren’t working. This requires a major cultural shift—as a wise editor once said to me, there’s virtually no history of research and development in the newspaper business, which is odd considering that covering the news is a daily act of research and development. Let’s face it: The single biggest innovation in print newspaper journalism in the past decade or so is…Sudoku. Newspapers can and must do better than that to survive.

NewspapeRx, Revisited

via Editor’s Weblog

Mark Potts dá um plano de dez passos para a evolução dos jornais, sendo o mais importante o que fala do risco. Para ler e fazer.

Mark Potts has a ten step plan for newspapers to evolve, being the most important the one that talks about risk taking. To read and act.


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