The average time spent on newspapers websites in April stood at 11 minutes 22 seconds (data from the top 30). No change from last year, when it stood at 11’33”.
2 lessons to be drawn from this:
1. Web-users look at many different brands online. In 2004 they spent an average of 7 minutes a day looking at news content. This means that even Nytimes.com, which tops the list, only represents 17% of its readers’ total online consumption.
The brands they are fragmenting, indeed.
2. Offline, US readers spend 17 minutes a day reading their paper. The figure jumps to 40 minutes for readers of UK national dailies. Spending so much time with a brand allows for creating deep bonds.
Building lifestyle brands online: not there yet, Nicolas Kayser-Bril
Estes dados vieram do estudo da Nielsen Online, que mostra que apenas um terço dos sites noticiosos principais ganharam tempo nas suas visitas. A análise é do Nicolas Kayser-Bril.
This data comes out of the research by Nielsen Online, that shows that only one third of the main news websites have conquered more time in viewing. The analysis is by Nicolas Kayser-Bril.
Exclusive: One-Third of Top 30 Sites Gain in ‘Time Spent’, Editor&Publisher