Arquivo de 3 de Junho, 2008


Menos tempo em sites de noticias | Less time in news websites

The average time spent on newspapers websites in April stood at 11 minutes 22 seconds (data from the top 30). No change from last year, when it stood at 11’33”.

2 lessons to be drawn from this:

1. Web-users look at many different brands online. In 2004 they spent an average of 7 minutes a day looking at news content. This means that even, which tops the list, only represents 17% of its readers’ total online consumption.

The brands they are fragmenting, indeed.

2. Offline, US readers spend 17 minutes a day reading their paper. The figure jumps to 40 minutes for readers of UK national dailies. Spending so much time with a brand allows for creating deep bonds.

Building lifestyle brands online: not there yet, Nicolas Kayser-Bril

Estes dados vieram do estudo da Nielsen Online, que mostra que apenas um terço dos sites noticiosos principais ganharam tempo nas suas visitas. A análise é do Nicolas Kayser-Bril.

This data comes out of the research by Nielsen Online, that shows that only one third of the main news websites have conquered more time in viewing. The analysis is by Nicolas Kayser-Bril.

Building lifestyle brands online: not there yet

Exclusive: One-Third of Top 30 Sites Gain in ‘Time Spent’, Editor&Publisher

Continue a ler ‘Menos tempo em sites de noticias | Less time in news websites’


Jornalismo por links | Linked Journalism

A Associated Press viu-se posta de lado como agregadora e distribuidora de notícias quando um grupo de jornais do Ohio começaram a partilhar links entre si. Jeff Jarvis escreveu um post que questiona a política de links no jornalismo.

The Associated Press saw itself set aside as news aggregator and distributor when a group of Ohio newspapers began sharing links between them. Jeff Jarvis wrote a post questioning the link policy in journalism.

In the ecosystem of links and the new architecture of news that it spawns, I believe it is vital that we as an industry find ways to point to and give credit to original reporting. That is how original journalism will be supported, in the end: by monetizing the audience that comes to it, whether through advertising or contributions.

This leads to a new Golden Rule of Links in journalism — link unto others’ good stuff as you would have them link unto your good stuff. This emerges from blogging etiquette but is exactly contrary to the old, competitive ways of news organizations: wasting now-precious resources matching competitors’ stories so you could say you’d done it yourself. That must change.

The ethic of the link layer on news, Jeff Jarvis

Continue a ler ‘Jornalismo por links | Linked Journalism’

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Junho 2008