12
Maio
08

Em terra de cegos… | The one-eyed man…


_What business are you really in? A seemingly obvious question–but one we should all ask before demand for our companies’ products or services dwindles.

The railroads failed to ask this same question–and stopped growing. Why? Not because people no longer needed transportation. And not because other innovations (cars, airplanes) filled transportation needs. Rather, railroads stopped growing because railroads didn’t move to fill those needs. Their executives incorrectly thought that they were in the railroad business, not the transportation business. They viewed themselves as providing a product instead of serving customers. Too many other industries make the same mistake–putting themselves at risk of obsolescence. _

Adopt a competitive mindset and avoid marketing myopia

A indústria sabe o que vende? Um texto muito interessante sobre competição e reformulação de atitude no negócio das notícias, de G. Patton Hughes.

Does the industry know which product is selling? A very interesting text about competition and the change of attitude in the news business, by G. Patton Hughes.


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