Arquivo de 12 de Maio, 2008

12
Mai
08

Em terra de cegos… | The one-eyed man…

_What business are you really in? A seemingly obvious question–but one we should all ask before demand for our companies’ products or services dwindles.

The railroads failed to ask this same question–and stopped growing. Why? Not because people no longer needed transportation. And not because other innovations (cars, airplanes) filled transportation needs. Rather, railroads stopped growing because railroads didn’t move to fill those needs. Their executives incorrectly thought that they were in the railroad business, not the transportation business. They viewed themselves as providing a product instead of serving customers. Too many other industries make the same mistake–putting themselves at risk of obsolescence. _

Adopt a competitive mindset and avoid marketing myopia

A indústria sabe o que vende? Um texto muito interessante sobre competição e reformulação de atitude no negócio das notícias, de G. Patton Hughes.

Does the industry know which product is selling? A very interesting text about competition and the change of attitude in the news business, by G. Patton Hughes.

Continue reading ‘Em terra de cegos… | The one-eyed man…’

12
Mai
08

Um jornal já não é um jornal | A newspaper is no longer a newspaper

Um jornal passou a ser tudo inclusivé um jornal: hoje em dia é um canal para video, uma rádio online. Por aqui acreditamos que o futuro passa por criar sinergias com outros meios de comunicação e incorporá-los na vida de uma publicação.

Foi o que se fez no The Spokesman Review, que contratou dois profissionais de rádio (não foram dois estagiários tenrinhos, acabadinhos de sair da faculdade a ganhar o subsídio de alimentação,para trabalhar com um microfone de 5 euros e uma versão pirata do Soundforge), para fazer noticiários em áudio de dois minutos.

A newspaper can now be anything including a newspaper: nowadays it’s a video channel, an online radio. Around here we believe that the future goes through by creating synergies with other media and embedd them in the newspaper life.

That’s what happened at The Spokesman Review, that hired two radio pros (not two tender-fresh-out-of college trainees, making almost no money at all to work with a cheap plastic mic and a pirate version of Soundforge) to publish audio newscasts in two minute long editions.

Two veteran news radio broadcasters were hired and a state of the art radio news production studio was built in the newsroom. Our “radio guys” as they are affectingly called, have settled in without too many cultural adjustments. The workflow changes for people in the newsroom have been pretty minimal. Reporters are being asked to record audio sound bites from some of their stories. Occasionally they are interviewed for broadcast about stories they’ve reported on.

Radio from the newsroom

Palavras chave: veteranos, state of the art, construído. E contratados. O investimento parece compensar, infelizmente a maioria dos directores de jornais em Portugal parece pensar de outra forma, mas eles é que sabem, levam mais anos disto do que eu, e eu respeito a experiência dos mais velhos. É pena é que a teimosia e a surdez estejam associados à velhice.

O video também parece estar a tomar as redacções de assalto, pelo menos é o que diz este trabalho da Newspaper Association of America, que dá indicações sobre como se pode incorporar este formato numa redacção tradicional. A ler e a recomendar a quem não sabe destas coisas.

Keywords: veterans, state of the art, built. And hired. The investment seems to be paying off, but unfortunately most newspaper directors here in Portugal seem to think differently, but it’s their prerrogative, they have more years of this than i do, and i was taught to respect the experience of the elderly. It’s a shame that pigheadedness and being deaf are associated to old age.

Video seems to be taking the newsrooms by assault, at least that’s what is written in this work of the Newspaper Association of America, that is also a great guide on how to insert this format in a traditional newsroom.To read and recommend to those who still don’t know about it.

“Zooming In on Online Video: A Development & Growth Guide for Newspaper Web Sites” is intended to help newspapers of any size develop profitable video applications. The cost of entry to create quality video continues to decline while the success of online video continues to grow. As competition heats up for online video mindshare, newspapers have an excellent opportunity to leverage their skills and content and capture an even large share of online advertising spending.

Zooming in Online Video

Continue reading ‘Um jornal já não é um jornal | A newspaper is no longer a newspaper’




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