Scott Karp pegou no exemplo da notícia da aquisição do Yahoo pela Microsoft para demonstrar a quantidade exagerada de conteúdos redundantes na net. Pelo meio deixa alguns conselhos muito interessantes e que revolucionam o papel dos meios de informação: deverão forçar o seu próprio conteúdo mesmo que não seja mais completo que o já existente, ou deverão referenciar o conteúdo externo se for de melhor qualidade?
A ideia que ele deixa é muito simples: sejam originais.
Scott Karp took as an example the news about the bid over Yahoo by Microsoft to demonstrate the exagerated amount of redundant content on the web. In between he leaves a few quite interesting advices, and that revolutionize the role of media outlets: should they impose their own content even if it’s not better than the already existing one, or should they reference outside content of higher quality?
The idea he leaves is very simple: be original.
Here’s another way to look at it. Imagine a Midwest city where a factory that is a major employer announces that it is shutting down. Now imagine that instead of one local newspaper and one local TV station covering this story instead there are 100 newspapers and 50 TV stations. Reporters from each of these outlets file their coverage of the story. Newsstands in the local Walmart display all 100 newspapers, each with the factory closing story on the cover. Anyone who turns on their TV station can flip channels at 6pm and find the same story being reported, over and over again.
Yes, that’s a silly example, but is it really all that different from what’s happening on the web?
Can you imagine a content economy five or ten years from now that supports 2,000 versions of the same story? Is it any surprise that the company that creates far and away the most economic value on the web produces NO ORIGINAL CONTENT? (Yes, that would be Google.)
Here’s the other takeaway: Don’t add to the noise, help reduce it.
An engineer who works on Google News said during a presentation at the NewsTools conference that Google is studing whether the amount of news on the web is actually decreasing.
So while there’s more content on the web, there may be less news.