Sondagem no Portugal Diário | Poll at Portugal Diário
Luís Sobral escreveu um artigo no Portugal Diário – um jornal online – sobre as quebras de receita publicitária nos jornais portugueses, numa espiral que acompanha o que se passa pelo mundo fora. Ele diz algumas coisas que me ficaram no ouvido:
“A rádio renova-se ao minuto, a televisão será cada dia mais interactiva, a internet é tudo isso em simultâneo, com um jornal lá dentro.”
“Isto significa que a imprensa está condenada?A médio prazo diria que sim, mas também a médio prazo estaremos todos mortos. Essa questão não interessa nada.” (Ver C!)
“Na prática, falta encontrar forma de extrair valor da marca e da qualidade dos jornalistas, em algumas áreas os mais competentes e altamente especializados.”
Não pude foi deixar de relacionar este artigo com a segunda parte da série de cinco textos (a primeira já foi vista aqui) de Chris McGillion, onde ele nos explica porque é que as vetustas direcções dos orgãos de comunicação devem ouvir os jovens. Excertos abaixo.
Luís Sobral wrote an article on Portugal Diário – an online newspaper – about the loss in publicity revenues in portuguese newspapers, in a downward spiral that follows the rest of the world. He said some things that stuck with me:
“Radio renews itself by the minute, television will be even more interactive, the internet is all that with a newspaper inside.”
“Does this mean the press is doomed? In a middle term i’d say so, but in a middle term we’ll all be dead too. That question does’t matter at all.”
“In practice, we need to find a way to extract value out of the brand and the quality of the journalists, in some areas the most competent and highly specialized.”
I just couldn’t help relate this article with the part two of the series of five texts (first has been already seen here) by Chris McGillion, in which he explains why the elderly managements of communication companies must listen to the young folks. Excertps below.
Newspaper decision-makers have access to the latest statistics and trends in audience research as a matter of course. But they rarely if at all have five representatives of Generation Y – the readership base of the future – holding court without interruption for ninety minutes on what they want in a newspaper and why.
My students made five major points. First, while not discounting a continuing (if diminishing) market for hard-copy newspapers, they argued that the “newspaper’ of the future would have to be web-based in order to attract sustained patronage from their generation.
In an internet age, young people do not see the need to pay for information. But nor do they have the same concerns about privacy as their parents and grandparents. Their’s, after all, is the “Big Brother’ generation whose private lives have become the stuff of public consumption.
The students at Panpa then unveiled their idea for a proto-type web-based “newspaper”. It was designed as a gateway to the internet: it allowed readers to pre-sort the news they received, to access email and other social networking sites, and to provide their own “news” stories, comment and photos. It also offered free mobile phones and/or phone accounts in exchange for personal information which the site host then sold on to advertisers.
Part 2: 5 key lessons from Generation Y to newspapers, Chris McGillion
A queda da imprensa, Luis Sobral