Arquivo de 28 de Março, 2008

28
Mar
08

Panic at the Newsrooms!

 

Maybe it is Time to Panic

 

Why news organizations have to act much more boldly if they are to survive

 

É a partir da ideia que os orgãos de comunicação devem ser mais corajosos que Carl Sessions Stepp, editor do American Journalism Review , e professor no Philip Merrill College of Journalism da Universidade de Maryland, escreveu este artigo, onde aborda os principais receios existentes nas redacções, e que caminhos se podem tomar para que o jornalismo do futuro seja uma actividade viável economicamente, sem que fuja às suas responsabilidades. A ler com atenção.

It´s from the idea that news organizations need to be more bold that Carl Sessions Stepp , AJR’s senior editor, and teacher at the Philip Merrill College of Journalism at the University of Maryland, wrote this article, where he talks about the main fears that dwell in the newsroomss, and what measures can be taken in order for the journalism of the future can be economically viable, without leaving it’s responsibilities behind. To read carefully.

For all their jaded posturing, journalists want to preserve something that has worked for two centuries: news media that can both make acceptable profits and perform essential public services.

“The business model of newspapers that we all grew up with has blown up,” Willse said. Now the issue is: “What is it that we have that is truly of value? What can we do that people are willing to spend something to get, even if it’s just time?”

The next step calls for newspeople to focus their formidable collective brainpower on a quantum leap forward in quality and service. It probably won’t cost nearly as much as they fear; from Gutenberg to Google, world-changing ideas have come from unknown upstarts with more imagination than money. The results can be transforming.

What has changed profoundly is not the role of journalists – as trusted monitors, watchdogs and guides – but their position.

Journalists no longer control content and format. Anyone with a computer can become a publisher. An independent blogger can scoop the pros. A kid with a cell phone can distribute the day’s most compelling video.

In short, the challenge is this: News organizations need to think more imaginatively, turn duress into motivation and make their content irresistible and their business operations unstoppable. And fast.

While most news organizations remain profitable, they are rapidly losing ground in readership, revenue and Web popularity.Now is not the time to panic, of course…Wait. Now is exactly the time to panic.

The guiding principles would be these:

• Make it better not worse

• Make it astonishingly, irresistibly better

• Make it easier, not harder, to use and enjoy

• Involve everyone from school kids to staff members to senior subscribers in the ultimate group science project of creating the greatest news outlets imaginable.

You also need a vision. For most local news organizations, the vision is to become the community’s central source of dependable information services in any and all formats.

“Even in hard times,” James O’Shea wrote on losing his job as editor of the Los Angeles Times early this year, “wise investment – not retraction – is the long-term answer to the industry’s troubles.A dollar’s worth of smart investment is worth far more than a barrel of budget cuts.”

Maybe it is Time to Panic
By Carl Sessions Stepp

 

Continue a ler ‘Panic at the Newsrooms!’

28
Mar
08

Trabalho procura-se…mas como? | Job wanted…but how?

Assim não, espero… | Not like this, i hope…

Andam à procura de trabalho? Para saberem o que NÃO devem fazer visitem o site NotHired.com, onde podem ver as piores tentativas de candidatos a empregos. Via MerandaWrites.

Se por acaso estão à procura de trabalho em jornalismo, então o melhor é ler este post de Kiyoshi Martinez, onde ele dá ideias preciosas para quem se quer meter no negócio. Indispensável.

Are you looking for a job?To find out what you are NOT supposed to do visit the NotHired.com website, where you can see the poorest attempts of job applicants. Via MerandaWrites.

If by chance you are looking for a journalism job, the best you can do is to read this post by Kiyoshi Martinez, where he gives a few precious ideas for who wants to get into the business. Essential.

Journalism school graduates: How to increase your chance of finding a job and decrease your chance of having to vent on AngryJournalist.com

+ Get real about your situation

Make sure it makes financial sense for you to take an offer. Don’t bother applying to places that you know won’t meet your salary requirements. Have standards and stick to your guns.

+ Know the business and the industry
You might think you know journalism. It’s writing articles for a newspaper. Or shooting photographs. Or designing pages. Or maybe even that new media stuff people keep mentioning. Wrong. Those are skills.

+ Don’t be stupid
With Google and Wikipedia you no longer have any excuse to be stupid. Ever. Have a question or curious about something? Type it into Google.

+ Think of yourself as a brand

You might think you’re too young in your career to build a brand. Wrong. You need to start developing it now. Literally, your employer is purchasing your skills over someone else. You have to sell that idea to them. This requires you to think in marketing and advertising mode.

+ Stop blaming others

Screw them. Do it yourself. Buy a domain name, camcorder, digital camera, digital recorder, etc. or whatever you need and make it happen today.

 

Nothired.com

LOL @ nothired.com , MerandaWrites

Journalism school graduates: How to increase your chance of finding a job and decrease your chance of having to vent on AngryJournalist.com, Kiyoshi Martinez

Continue a ler ‘Trabalho procura-se…mas como? | Job wanted…but how?’




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