30
Jan
08

Audácia,inovação,ambição | Audacity,innovation,ambition


Manifesto de Pat Thornton | Pat Thornton’s Manifest

The audacity of ambition — and innovation

I don’t want to work for an industry that is content with the status quo.

I don’t want to work for an industry that is afraid of innovation.

I don’t want to work for an industry that blames its readers when things go bad.

I don’t want to work for an industry that is scared of risk — and success.

I don’t want to work for an industry that is scared of change.

I don’t want to work for an industry that is afraid to have a conversation with its users.

I don’t want to work for an industry that is content to die.

I want to work for an industry that believes in its audience.

I want to work for an industry that can admit it was wrong.

I want to work for an industry that has the audacity to innovate.

I want to work for an industry that always wants to improve, even when it’s on top.

I want to work for an industry that always strives to be the best.

I want to work for an industry that believes there is no such thing as good enough.

I want to work for an industry that puts innovation first.

If this is the last stand for the American Newspaper, I don’t want to go out without a fight. I want to shatter paradigms, destroy cherished icons and push the envelop of innovation. And if all those efforts fail, I want try again.

I don’t want to admit defeat without at least trying. If I lose, I want it to be because I had nothing left to give. I don’t want to lose because I decided it was too hard to win.

I want the audacity of ambition — and innovation.

What do you want?

-O mesmo | The same

visto|seen @ Defining ourselves

 


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