16
Jan
08

Facebook = Big Brother ?


Artigo fantástico sobre o Facebook | Fantastic article about Facebook

 

E no que diz respeito aos jornais… | And about newspapers…

Now, by comparision with Facebook, newspapers, for example, begin to look hopelessly outdated as a business model. A newspaper sells advertising space to businesses looking to sell stuff to their readers. But the system is far less sophisticated than Facebook for two reasons. One is that newspapers have to put up with the irksome expense of paying journalists to provide the content. Facebook gets its content for free. The other is that Facebook can target advertising with far greater precision than a newspaper. Admit on Facebook that your favourite film is This Is Spinal Tap, and when a Spinal Tap-esque movie comes out, you can be sure that they’ll be sending ads your way.

Tom Hodgkinson , in guardian.co.uk

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