What do they say it is?
“Thisismereporting.com was set up to combat all of the one sided journalism we are currently exposed to. You never hear the real story from real people, you never hear about anything good, you never see reports about ordinary people and their day to day lives.So here it is, show us your world.”
What do I say it is?
A place for video footage that may be considered as newsworthy. Most cases, it’s just a collection of extreme situations that were caught on tape by common citizens.
What’s great about it?
Not much, they just follow an equation to which all videos must agree: videos and citizens plus event equals news. Not really, though. But the main idea is great, turning common citizens into ENGs (Electronic News Gatherers, aka video reporters).
What could be better?
The design could be a whole lot better and that camera on the logo is totally wrong, it should be a cell phone. There is no context for most of the videos. This isn’t journalism, it’s voyeurism. The videos can´t be easily embedded, so the website’s purpose stays within it’s bounds, and dies there. And so does the intention of reporting anything, because the drama is there, but not the plot, so they fail completely. Besides, citizen videos that are used in breaking news reports go all to the big media outlets, not here.
How is it going to make money?
Is it? Ok, they have some ads, and it doesn’t look like they’re spending a lot of money, but survival is going to be hard in my opinion, unless they change something. Or maybe they’re just hoping to be absorbed by a major news corp.
Should I pay it any attention?
Yes, if you want to see some dramatic footage and be happy with just that.
O Lago | The Lake 
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