Posts Tagged ‘negócio

03
Set
09

Portugal: Newspapers sales drop | Vendas de Jornais descem

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Click image for more data | Cliquem na imagem para mais dados

Click image for more data | Cliquem na imagem para mais dados

Latest circulation data made available for portuguese newspapers reflect the global trend of declining sales. Finance editions increase number of copies though. Is it the crisis?

The Portuguese Circulation Control Association (APCT) revealed this week the circulation numbers regarding the first six months of the current year. Comparing to the same period last year, the picture is quite grim: most newspapers have decreased their sales, apart from the specialized financial editions that had a rise in demand. The overall drop in the portuguese market reaches the 7,6%.

The most notorious decrease in sales belongs to Diário de Notícias, that “stopped investing in promotional marketing last March, in a cost reduction strategy to face  the difficult economical moment  worldwide press is going through“.

Comparing the January/June window of ‘08 with 2009’s, there were sold, in average, less  26 174 newspaper copies, daily.

Os últimos dados das tiragens de jornais portugueses  reflectem a tendência global de quebra nas vendas. As edições financeiras, no entanto, subiram o número de  exemplares. Será da crise?

A Associção Portuguesa de Controle de Tiragem (APCT) revelou esta semana os números referentes aos primeiros seis meses deste ano. Comparando com o mesmo período do ano passado, o quadro é bastante negro: a maioria dos jornais diminuiu as suas vendas, com excepção das publicações financeiras, que tiveram um aumento na procura. A quebra global do mercado português atinge os 7,6%.

A descida mais notória é a do Diário de Notícias, que “em Março deixou de investir em marketing promocional numa estratégia de redução de custos face ao difícil momento económico que está a afectar a imprensa a nível mundial“.

Relativamente ao período de Janeiro/Junho de 2008, em 2009 venderam-se, em média, menos 26 174 jornais por dia.

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Continue reading ‘Portugal: Newspapers sales drop | Vendas de Jornais descem’

02
Fev
09

Top5: Most annoying discussions | Discussões mais irritantes

The Death of Newspapers | A morte dos Jornais

pic by Provide Design

Mondays make me grumpy. I think most of you feel the same. So i’m taking this grumpiness and make it work in my favour and start here a long planned series of five posts about some discussions that despite being meaningful and needed in many ways are starting to get on my nerves. And  to take the bull by the horns, i’ll be starting with the biggest one.

The death of Newspapers

The real issue: old media vs new media. Like in many other debates, sometimes the real issue is hidden under a pile of arguments that aren’t the ones that really matter. So, it bothers me when some confuse the package with what’s inside. The Death of the Newspapers should not be  about format. The printed paper is the package, and the news are the gift. The problem is that the whole business was supported by the wrapping paper, and with the internet, all that was left was the contents, that became more appealing, and easier, faster, cheaper to get.

The debate still revolves too much  around the format, and there is a bulk of reasoning based on the superiority of the paper. The advantage of that format is that it made money. Well, some money. And because of the webgeist, it is more difficult to generate revenue teaching the old tricks to a new dog, and when those tricks failed they blamed it on Craigslist. This is ridiculous, because there are countries where Craigslist has no relevance whatsoever and the newspapers face the same problem. The secret was not on the classified ads. What other reasons are to it then?

Management failed miserably in some fundamental points: concentrated only in one activity, but performed badly, being lazy shovelling press releases and wire as news, creating a detached reality from the readers’. They succumbed to outside influence, and when independent bloggers caught media  in their biased views and dirty little secrets, the audience turned to what they felt it was more reliable. They scorned the intelligence of their readers, and underestimated the importance of the new medium. Newspapers were arrogant. So the fault is part theirs.

Unlike any other medium, newspapers are the purest players: most of TV and Radio rely heavily on entertainment. So this granted them the keys to their own Ivory Tower. Unfortunately to some, they only opened the door from the outside.

There is a crisis out there, which is economical, social, educational, cultural. Let me rephrase that, and substitute “crisis” for “revolution“. Like in any other revolution the ones who adapt faster to the new order survive. Newspapers  and their professionals are having a hard time to adjust, because they are still trying to save paper. That should not be a subject to be harping on, because paper will live a long time, in different models, frequency, looks, content, but there will always be an audience for paper. Don’t mix  up a combustible material with fuel for the mind. News is the most important part of “newspaper”. Fortunately there has been some effort : “Management structures and sales practices are also changing, with the emphasis on fewer executives and more soldiers in the trenches.”

This issue also hides a fear: can journalism die? Which sometimes means “can i lose my status”? This question was posed by some journalists, in their long, sleepless nights. Unfortunately, the question became to “will i keep my job?“. Journalism won’t die even if all the journalists disappeared from the face of the earth overnight, so we are dispensable, no matter how bad some might take this. Yes, journalists are mere mortals. Like Charlie Beckett put it, “Journalism likes to think it is a superhero when it is really Clark Kent.” A professional is someone who makes a living using a specific set of skills and knowledge. This both includes journalists and lumberjacks.

What worries me is that this debate is kept between journalists, users/readers, academics, but seldom we have a newspaper manager participating, they’re the ones who can really do something (well, not really). My only doubt is if that is a symptom or a cause.

Now that i blew off some steam about it, i just want to say that there are a lot of well meaning professionals trying to deliver and evolve while riding the wild juggernaut that is the news industry. The survival of the business is not in question, but some doors will close, it’s up to the companies to reinvent themselves as they stick to the original plan: to inform their communities, whether in analog or digital, because that is their role.

Estou sempre irritado às Segundas. Acho que a maioria sabe do que falo. Por isso vou usar esta irritação e pô-la a trabalhar em meu favor, e começar hoje uma série de posts há muito planeada sobre algumas discussões que, apesar de profundas e necessárias, já me começam a chatear. E para pegar o bicho de caras, vou começar pela maior.

A Morte dos Jornais

A verdadeira discussão: media tradicionais versus novos media.  Como em qualquer outra discussão, por vezes o verdadeiro tema está escondido debaixo de uma pilha de argumentos, que nem são os mais importantes. Por isso incomoda-me quando alguns confundem o embrulho com o que está lá dentro. A Morte dos Jornais não devia ser sobre o formato. O papel impresso é o embrulho e as notícias o presente. O problema é que o negócio inteiro era financiado pelo papel de embrulho, e, com a internet, só sobrou o conteúdo, agora mais apelativo, mais barato, rápido e fácil de obter.

O debate ainda anda muito à volta do formato, e existe uma quantidade enorme de raciocínio que se apoia numa superioridade do papel. A vantagem desse formato era que fazia dinheiro. Bem, algum. E por causa do webgeist, é difícil criar receita ensinando os velhos truques a um cão novo, e quando esses truques falharam culparam a Craigslist. Isto é ridículo, porque há países onde a Craigslist não tem expressão nenhuma, e os jornais têm os mesmos problemas. O segredo não estava nos classificados. Então que outras razões temos?

A gestão falhou redondamente em alguns pontos fundamentais: concentraram-se apenas numa actividade, mas mal, ao serem preguiçosos  a despejar press releases e takes de agências, e criando uma realidade longe da dos leitores. Sucumbiram a influências externas e quando bloggers independentes apanharam os media nas suas visões parciais e segredinhos sujos, o público virou-se para o que lhes pareceu mais fiável. Desprezaram a inteligência dos seus leitores e menosprezaram a importância dos novos meios. Os jornais foram arrogantes. Parte da culpa é deles.

Ao contrário de qualquer outro meio, os jornais são jogadores puros: a maior parte da TV e da Rádio baseia-se em entretenimento. Isto deu-lhes as chaves para a sua própria Torre de Marfim. Infelizmente para alguns, apenas abriam a porta do lado de fora.

Há uma crise lá fora, que é económica, social, educacional, cultural. Deixem-me reformular, e substituir “crise” por “revolução“. Como em qualquer revolução, os que se adaptam à nova ordem sobrevivem. Os jornais e os  seus profissionais estão a ter dificuldades em ajustar-se, porque ainda estão a tentar salvar o papel. Não devia ser esse o seu cavalo de batalha, porque o papel vai durar ainda muito tempo, em modelos diferentes, frequência, aspecto, conteúdo, mas há-de sempre haver um público para o papel. Não confundam o material que arde com o que nos alimenta as ideias. As notícias são a parte mais importante de um jornal. Felizmente há quem se esforce: “As estruturas de gestão e práticas de venda também estão a mudar, com ênfase em menos executivos e mais soldados nas trincheiras”

Este assunto também esconde um medo: pode o jornalismo morrer? O que por vezes significa”posso perder o meu estatuto”? Esta pergunta era colocada às vezes por alguns jornalistas em noites de insónia. Infelizmente, tornou-se em “será que vou manter o emprego”? O jornalismo não morria nem que todos os jornalistas desaparecessem da face da terra de um dia para o outro, por isso somos dispensáveis, por mais que alguns de vocês levem isto a mal. Sim, os jornalistas são meros mortais. Como disse o Charlie Beckett,  “o jornalismo gosta de pensar que é um super-herói quando na realidade é o Clark Kent”. Um profissional é quem ganha a vida recorrendo a um conjunto específico de aptidões e conhecimentos. Isto inclui jornalistas e madeireiros.

O me preocupa é que este debate é mantido entre jornalistas, utilizadores/leitores, académicos, mas raramente temos alguém da direcção de um jornal como interlocutor, eles é que podem realmente fazer alguma coisa (bem, nem por isso). A minha única dúvida é se isto é um sintoma ou uma causa.

Agora que já desabafei um bocado, gostaria de dizer que há um monte de profissionais bem intencionados que procuram cumprir e evoluir enquanto vão em cima do rolo compressor que é a indústria de informação. A sobrevivência do negócio não está em causa, mas algumas portas irão fechar, cabe às empresas reinventarem-se e ao mesmo tempo manter-se fiéis ao plano inicial: informar as suas comunidades, seja de forma analógica ou digital, porque esse é o seu verdadeiro papel.

Here’s some advice | Alguns conselhos

READ ALSO ABOUT THE OTHERS | LEIAM TAMBÉM SOBRE AS OUTRAS

Bloggers vs Journalists | Bloggers vs Jornalistas

Citizen Journalism | Jornalismo do Cidadão

Death of the blogosphere | Morte da Blogosfera

Continue reading ‘Top5: Most annoying discussions | Discussões mais irritantes’

26
Jan
09

Links for today | Links para hoje

Monniter

Twitter is increasingly being used by journalists to make contacts and track news events, but the Twitter user-interface (UI) itself is pretty limited making it difficult to track conversations. Fortunately its open API structure and the ability to subscribe to various types of RSS feeds from Twitter means there are a number of ways to track a ‘buzz’ around an event or specific conversations.

Okay first read this article on CNN about the new whitehouse.gov website, okay you can actually just skim the article and skip to the last three paragraphs. Yes, that’s me being quoted in that article, and yes you are correct that quote makes no sense. What the bleep was I talking about? Perhaps like many stories in the world of journalsim this is partly a story of being misquoted, but there is actually more to it than this. The way the reporter found me, and the context surrounding said quote, while perhaps not a unique story, is certainly illustrative of several trends and problems with old journalism, and perhaps more germanae to this audience, it is a telling story about the future of media and the importance of social networks.

It’s easy to take good video for granted until you’ve seen bad video: the poorly shot, poorly lit, shaky kind that makes any viewer cringe. Here are some of the worst offenses in videography:

1. Everything looks blue or orange

Video shot outdoors looks blue, while video shot indoors is a puke-colored orange.

Solution: Off-color video is often a result of unbalanced color temperature (see an example here). Use the camera’s white balance feature — usually a single button or found in the features menu — to counteract the offending color.

Video is one of those new practices we have to get used to as newspaper journalists now working in a Web 2.0 world. One of the key issues is the quality of the video. Do we always need slick, television-style video, which require more specialized skills, or will our community accept “rougher” video, made by amateurs using less sophisticated cameras?

At the Belgian business newspapers De Tijd and L’Echo we use five main video techniques now: prosumer cameras, consumer-type camcorders, Seesmic (webcams) and Flip cameras, and two Sony cameras on a fixed installation for interviews in the center of the newsroom.

I will briefly discuss who is doing what with which cameras, concluding with some issues we are debating these days.

I came across a tweet by Chicago Tribune columnist Eric Zorn in which he mentioned revising the commenting guidelines for his blog. So I wanted to find how what he changed, how, and why.

“Back in October, I quit comments altogether (the guidelines were short: “Comments are not posted immediately. We review them first in an effort to remove foul language, commercial messages, irrelevancies and unfair attacks. Thank you for your patience.” (That is) still found on many other Trib Blogs).

I reinstated with the New Year an open comments policy, no pre-review, but here are my rules.”

The New York Times Company (NYT) needs a long-term plan.  Current management doesn’t seem to have one, so it’s up to us.

Here’s what we would do if Arthur Sulzberger called and invited us to succeed Janet Robinson as CEO.  (Bear in mind that we’re not privvy to the detailed numbers Janet has, so we reserve the right to change our minds).

Our Plan To Fix The New York Times

  1. Cut costs 40% by 2010.
  2. Continue to raise print subscription prices
  3. Explore charging an online subscription fee

Journalism is our core business.

Period.

Journalists and the newsroom are at the heart of our company.

But, yes, they can and must be more efficient.

New working flows are needed, like new open space and multimedia integrated newsroom facilities.

Train them to serve not just readers but new audiences and communities.

More editing is mpre important than more pages.

This is time for Journalism Caviar.

We need selective and relevant newspapers.

Paté newspapers, not pottage newspapers.

Around the multimedia blogosphere, the January doldrums seem to have kicked in. My usual inspirational haunts like Newsvideographer.com, Teaching Online Journalism, Multimediashooter.com have all slowed their publishing cycles. Even my own blog is in need of a New Year’s kick-start. With all the newspaper layoffs last year, over 28,000 from one count, I’m sensing a definite decrease in the multimedia mojo I felt just a year ago. Even the NPPA Monthly Multimedia Contest I run had the lowest amount of entries ever this month.

This is a quote taken from a conversation I had with a lawyer about her consumption of news:

“The problem is you people in the media are stuck in your own little world and forget that we’re also quite busy in our own little world and we don’t have time to keep up with what you’re doing.”

21
Jan
09

Links for today | Links para hoje

That myth is essentially that every reader of a publication – not just buyer but alleged reader – is exposed to every ad. So every advertiser is charged for every reader of every ad. Great while it lasted, eh?

But the internet punctured that illusion because on the web, advertisers pay only for the ads a reader sees (and, in many cases, clicks on). So online, a paper or magazine can no longer charge every advertiser for every reader. This has exposed the essential inefficiency of print advertising (like TV advertising that is ignored or skipped). But it shows the inherent efficiency of online advertising.

Newspaper companies need to turn the tide and turn it fast if they want to stay in business at all. It’s time to go on the offensive and renovate their businesses around the changing needs and demands of their customers. The difficulty lies in that much of their future may not involve paper, and the industry is having a hard time changing its name.

If they don’t, they will become what the railroad industry became. The railroads could have survived as major players in the business of transporting people, had they believed they were in the transportation business, not the train business. They would have invested in cars, buses and airplanes. But they didn’t, and while there remains a railroad industry today, it’s much smaller and less significant than it was.

The fully loaded cost of a great reporter doing great work, then, falls somewhere in the $180,000 range:

$130,000 salary and benefits
$4,800 a year in subscriptions and other information sources
$2,500 a month in travel
$1,250 a month in legal and insurance coverage
$179,800 total, and that’s before the cost of IT, telecom and office space


I’m not (that) interested (today) in trying to figure out what revenue, then, will support major metro newspapers online.  When a major city loses its last print edition, it will be because it has already been replaced, in terms of reporting, advertising, commentary, and yes, journalism, by (mostly) smaller organizations.

And by definition, I expect a newspaper.com in a no-print city to look and feel infinitely different than it does now, to be a distributed news service, the sum of dozens of tiny parts, a portal to a wide variety of platforms where bits of news pushed out and pulled in.

(Right, so again, these are all the things I’m not going to talk about today. Right. Sure.)

My question, then, is how to support a small, agile, online-only news organization.

In Roanoke, the journalists grouped the pressure points into three categories: How to use Facebook and MySpace as a reporting tool, how to use the sites as a promotional tool and finally, how to balance your personal and professional images.

As a reporting tool, it’s easy to argue that Facebook, MySpace and Twitter instantly connect journalists to stories that in the past would have taken days or weeks to surface. Last year, the Orlando Sentinel discovered a Facebook group devoted to the lack of water at the University of Central Florida’s brand new football stadium. The group provided immediate access to dozens of sources who’d experienced firsthand the opening game in 95-degree heat.

90% of startups fail.

It’s kind of crazy that entrepreneurs think that their vision and their idea is the “right” one.  What qualifies them to know what will work?  Why don’t digital and tech entrepreneurs test their ideas before they waste money and countless hours building a product that’s not needed?  I call this the “me too” syndrome that is so prevalent on the west coast <cough> Silicon Valley…

TweetNews keeps an eye on Yahoo News and compares its headlines with which news stories are culling links on Twitter updates. A story’s popularity amongst the tweeting masses will push it up farther on TweetNews. There’s no landing page full of links, though, just search functionality. You can see the Twitter updates each result is pulling from in a drop-down box, and the absolutely minimal site loads seriously fast.

Continue reading ‘Links for today | Links para hoje’

15
Jan
09

Local mistakes revisited | Erros no local revisitados

New layout, old mistakes | Novo aspecto, erros antigos

New layout, old mistakes | Novo aspecto, erros antigos

Last April i wrote a post about the policy of one of the biggest regional newspapers in my residence area, and how it was plain online suicide. Back then i also said it was a great opportunity for the competition. Well, it was not well taken.

Diário de Coimbra’s website got a facelift, but let me count the ways it was just a skin deep operation.

1-The announcement of the makeover is made on a post dated from January 2nd. Two weeks later, the transition still continues, with lots of features not working yet. Poor planning or a taste for improvising?

2-The change in the layout is poor,and it has the image-reflected-equals-2.0 vibe. Useless, and ugly.

3- In the new visible features we have a Sapo news scroller (which i believe to be a part of an arrangement between the portal and news outlets) and a audio player to listen to a local radio. That’s as far multimedia goes. And a weather thingy.

4-Readers can sign in,though i really don’t know what they get by doing it. The interaction resumes to comments, polls, and a brand new (inactive) forum.

5-They’re using Joomla, a CMS i know rather well, and use all the time in my part time occupation as a website builder. With the proper planning i’d build this website in three days, with a better looking template, and it would cost them around 500€.  It would be up and running after one week. Devising a strategy for the online would cost about as much,if i was the one doing it (my fees are low for now). I wonder how did it cost this new look.

6-Diário de Coimbra belongs to a larger group that includes local radios, as we’ve seen before, and three other newspapers: Diário de Aveiro, Diário de Leiria, Diário de Viseu. Click through to see which one is getting a makeover too. Instead of using one website, that would use cookies to define which local version would appear to each user, they have four different , separate versions for each one of them. This is not a cost effective solution, and it is not taking advantage of the editorial possibilities since these newspapers  cover close realities and markets, but the news can only be found in the respective websites, instead of crossing over into the others.

7-Good things: a RSS icon (though i bet they didn’t know what’s the use for it) , and the will to renew their web presence. It’s a pity that this will is mislead. Fine feathers make fine birds, but nothing is fine here. There’s nothing new, there’s no strategy, just the inability to understand how media is evolving.

About the other newspaper that made me write the first post, well, nothing has changed really. But i believe i’ll be doing some posting about it soon…

Em Abril passado, escrevi um post sobre a política de um dos maiores regionais da minha área de residência, e como era simplesmente suicídio. Nessa altura também disse que era uma grande oportunidade para a concorrência. Pelos vistos, mal aproveitada.

O site do Diário de Coimbra foi renovado, mas deixem-me vos explicar como continua tudo na mesma.

1- O anúncio da renovação vem num post datado de 2 de Janeiro. Duas semanas mais tarde, a transição ainda continua, com muitas aplicações ainda sem funcionar. Falta de planeamento  ou feito em cima do joelho?

2- A mudança gráfica é pobre, e usa o conceito da imagem-reflectida-para-parecer-2.0. Inútil e feio.

3- Nas novas aplicações visíveis temos um scroller de notícias da Sapo (creio eu que ao abrigo de um acordo entre o portal e o jornais regionais) e um leitor áudio para ouvir uma rádio local. É o multimédia que há. E uma coisa para o tempo.

4-Os leitores podem fazer inscrever-se no site, mas não sei o que ganham com isso. A interacção resume-se aos comentários, sondagens, e um novíssimo (e inactivo) fórum.

5- Eles estão a usar o Joomla, um CMS que conheço bastante bem e que uso na mior parte das vezes no meu parte-time como trolha de websites. Com a devida planificação, fazia este site em três dias, com um template mais catita, por 500€. Ficava pronto a funcionar ao fim de uma semana. Definir uma estratégia para o online custava-lhes outro tanto, se fosse eu a fazê-la (ainda levo barato). Nem imagino quanto custou este novo look.

6-O Diário de Coimbra pertence a um grupo que inclui uma rádio local, como já vimos e três outros jornais: Diário de Aveiro, Diário de Leiria, Diário de Viseu. Cliquem nos links para ver quem é que está também a ser renovado. Em vez de usarem um só website, que usaria cookies para definir qual das versões locais apareceria para cada utilizador, eles têm quatro versões diferentes e separadas para cada um. Esta não é uma solução financeiramente eficaz, já que estes jornais cobrem realidades e mercados relativamente próximos, mas as notícias só se encontram nos respectivos websites, em vez de transitar e aparecer nos outros.

7-Coisas boas: um icon de RSS (embora aposte que não saibam para que serve), e a vontade de renovar a sua presença na web. É pena é que essa vontade seja mal orientada. O hábito faz o monge,mas aqui não faz um bom site. Não há nada de novo, não há uma estratégia, só a  incapacidade de compreender como os media estão a evoluir.

Quanto ao outro jornal que provocou o primeiro post, bem, nada mudou entretanto. Mas acredito que irei escrever um post sobre eles em breve…

Continue reading ‘Local mistakes revisited | Erros no local revisitados’

17
Set
08

Outras formas de os jornais fazerem dinheiro | Other ways for newspapers to make money

Merchandise

Vender jornais não dá dinheiro. Acho que nunca deu, e a publicidade não chega, e enquanto não se achar uma forma de rentabilizar os anúncios online os jornais terão que pensar noutra forma de aumentar receita. Enquanto perdem terreno para outros media, as empresas têm que conjurar formas de fazer dinheiro sem directamente através da venda do seu produto.

Albert Sun dá nove ideias para  os jornais manterem o negócio, que não passam por vender notícias. Algumas – e outras- já eu as tinha dado aqui.

via @10000words

Selling newspapers is not profitable. I think it never was and today ads are not enough, and while we can’t find a way to make money out of online advertising, newspapers will have to think of new ways to increase their revenue. As they are losing ground to other media, the companies must plot different strategies to make money apart from selling  the information.

Albert Sun gives nine ideas for newspapers to stay in business, that are far away from selling news. Some – and others - i had already given here.

via @10000words

The business model is still the elephant model in the room, as Ryan Sholin writes.

All the new media in the world won’t save the media, if they can’t figure out how to make money off of it. Will advertising be enough? At the very least there’s a deep chasm to cross, according to some analysis Mark Potts did.

And so since social networks and Web 2.0 companies can serve up page views far cheaper than media companies, it’s time to look at some alternate business models.

A lista completa aqui | Full list here

9 ways that newspapers can make money that aren’t advertising

Continue reading ‘Outras formas de os jornais fazerem dinheiro | Other ways for newspapers to make money’

01
Set
08

Onde estão as histórias? | Where are the stories?

De acordo com este post, o negócio das notícias matou as histórias. Todos os dias somos alimentados com fast food informativa, que enche mas não satisfaz. A ideia é de Valeria Maltoni.

E para onde é que as histórias foram? Para os blogs e para as redes sociais. A ler.

According to this post, the business news killed stories. Everyday we are fed with informational fast food, that makes us feel full, but unsatisfied. This is a Valeria Maltoni thought.

And where did the stories went? Into blogs and social networks. A must read.

There are no stories in today’s top stories.

It’s all sound bites and lots of effect – punch lines, cutting here and there and everywhere, but rarely that crucial detail that will grab your attention for more than a few moments.

The most popular print news ends up being a Metro, or some similar thin collection of captions, titles, and photographs. The news business being in the business of getting the news published and circulated, killed the story – your stories.

This might be the top reason why print is dying. Editors deliver a product that is packaged as a self contained, portable medium readers can consume on the go. MacNews with cell phone conversations on the side. You will feel satisfied, but hardly nourished.

We are stitching together our own stories. With the help of new media, we add our own flavor to the news that matters to us. The additional dimensions come in many flavors – comments on blogs, feeds, online communities – more and more away the conversation happens from mainstream media sites.

The News Business Killed the Story

Continue reading ‘Onde estão as histórias? | Where are the stories?’

17
Jul
08

Porque é que nos preocupamos? | Why do we care?

Porque é o nosso ganha-pão. Não acham estranho que tanta gente, desde académicos, estudantes, desempregados, profissionais, discuta tanto algo que lhes escapa completamente do controle? Alguma vez viram um blog de um administrador de jornal a falar de uma forma positiva sobre o futuro dos jornais (positiva no sentido de estar a procurar soluções)? Se sim, mandem o link. Todos nós sabemos que a evolução dos média é essencial para a nossa sobrevivência. Mas não é só isso. Tem a ver com o equilíbrio social, tem a ver com a preservação cultural, tem a ver com olhar o mundo da forma mais clara possível como comunidade, como indivíduo, como cidadão. Por isso é que nos preocupamos.

Mark Hamilton neste post mais longo do que lhe é habitual (obrigado Mark) demonstra que uma reinvenção é necessária, mas que não está a acontecer à velocidade desejada. As notícias são pessimistas, mas são muitos que procuram as soluções: o Mark (que é professor e sabe quais são as suas responsabilidades), o Ryan Sholin, Paul Bradshaw, eu, e toda a gente de quem eu falo neste blog. Estamos fartos de queixinhas, queremos soluções. Porque nos preocupamos.

Because it’s our living. Don’t you think it’s odd that so many people , from academics, students, unemployed, professionals, discuss so much something that is out of their hands? Have you ever read a blog from a newspaper administrator talking in a positive way about the future of newspapers (positive in a way that it is looking for solutions) ? If you did, send me the link. We all know that media evolution is essential to our survival. But it is only about that. It has to do with social balance, it has to do with cultural preservation, it has to do with looking at the world in the clearest possible way as a community, an individual, as citizens. That’s why we care.

Mark Hamilton in this longer than usual post (thanks Mark) shows the need for a reinvention, but that is not happening at the desired rate. The news are pessimistic, but there are many out there that are looking to solve this: Mark (who is a teacher and understands his responsibilities) , Ryan Sholin, Paul Bradshaw, me, and everyone else that i talk about or make reference in this blog. We’re tired of whiners, we want solutions. Because we care.

I’m always wary of anyone who points with any certain to the future of media. And I have no greater insight into this mess, and the ways out of it, than anyone else. But there are some things that I feel relatively certain about, at least at the moment. (My conclusions are, as always, subject to change.)

Here’s what I’m thinking: driven by a recession that has accelerated its decline, the metro daily will be forced into a new, as yet unknown, form that will redefine newspapers not only in the U.S. but in Canada and, likely, other countries.

We’re only halfway through the year, and those tracking such things in the U.S. put the number of journalists who have been laid-off or bought out at over 6,000. We’ve seen a number of newspapers slash sections, cap the number of pages, increase ad-to-editorial ratios. The American recession is, in large part, driving this bus, but it slid behind the wheel at a time when the public’s changing habits, the disruption of the internet and other factors had already started to snip through the brake linings.

When I was the editor of a smallish newspaper, I went through a recession or two. The strategy was straight-forward: hang on, cut what costs you could — and some that you really couldn’t — and then rebuild when things improved. But by the time this current crisis (and that’s not too strong a word) plays out, I can’t see the rebuilding happening to any great degree.

Watching the reinvention, Mark Hamilton

Continue reading ‘Porque é que nos preocupamos? | Why do we care?’

13
Jul
08

Respeitem os vossos leitores | Respect your readers

http://gallery.photo.net/photo/4426311-lg.jpg

Newspaper Reader – Little India Singapore By: Mark Loraine

Eu acredito seriamente que grande parte da crise que os jornais atravessam é por própria e exclusiva culpa. E entre as falhas mais graves está a falta de respeito pelos leitores que alguns jornais têm. Normalmente o efeito mais visível é a quebra de vendas, mas na terra dos processos judiciais por tudo e por nada, houve um leitor que decidiu processar o jornal que assinava por quebra de contrato. Ele comprou uma coisa que não existia depois da remodelação efectuada na empresa.

Acho que é uma situação que devia pôr alguns administradores a pensar: se não estão a ganhar leitores com as novas medidas nem estão a aumentar a qualidade, então porque é que teimam no mesmo caminho?

I truly believe that the reason for the crisis most newspapers are going through is their own and exclusive fault. And one of the major flaws is the lack of respect that some newspapers have for their readers. Usually, the only visible consequence is loss in sales, but in the country of the fast-lawsuit, there was a reader who decided to sue the newspaper he subscribed, for breach in contract. He bought something that did not exist after the changes in the company.

I think this is something some administrators should consider: if they’re not getting any new readers with their measures, nor are they increasing the newspaper quality, why are they stubbornly heading the same way?

N&O subscriber sues the paper for cutting staff

RALEIGH – A News & Observer subscriber is suing the newspaper for cutting staff and the size of the paper.

Keith Hempstead, a Durham lawyer, filed the suit last month in Wake Superior Court. He says he renewed his subscription in May just before the paper announced on June 16 the layoffs of 70 staff members and cuts in news pages.

The paper, he says, is now not worth what he signed up for and therefore the cuts breached the paper’s contract with him.

“Plaintiff alleges fraud in that the newspaper announced changes in the coverage after procuring renewals from Plaintiff and other subscribers,” Hempstead says in the complaint.

In a phone interview today, Hempstead, 42, said he could cancel his subscription but filed the suit to make a point.

“I wanted to get the newspaper’s attention and the news industry’s attention,” said Hempstead, who is a former reporter at the Fayetteville Observer, adding that he loves The News & Observer.

“I hate to see what companies that run newspapers are doing to the product,” Hempstead said. “The idea that taking the most important product and reducing the amount of news and getting rid of staff to me seems pointless to how you should run a newspaper business.”

Ler artigo completo | Read full article

Continue reading ‘Respeitem os vossos leitores | Respect your readers’

05
Jul
08

How to : Sites de nova geração | New generation websites

Artigo incrível sobre que estratégias se podem criar para um  novo projecto online. Para ler.

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Incredible article about the strategies that can be created for a new web project. A must read.

CLICK HERE FOR THE PDF VERSION

Your Next Generation Web Site

A Comprehensive Strategic Primer for Fast-Growth Companies. By Rory J. Thompson

The explosion of the Internet and its availability on various types of devices has established a new reality in the magazine industry. In order to survive a rapidly changing media landscape, magazine publishers must recognize one critical difference between print and the Internet: The Web is a dynamic medium that fosters direct dialogue with an audience; print is a static monologue.

In today’s marketplace, nearly all publishers have carved out an online presence for their print titles. In some cases, skillful use of the Internet has leveled the playing field, to a degree, between small and large titles. However, an ill-planned and executed online strategy can just as easily have disastrous results.

Given this new landscape, FOLIO: wanted to explore the myriad pitfalls and opportunities of digital publishing. So in April and May, we undertook a major research initiative, with both empirical and anecdotal reporting, to establish a baseline for where the industry is now with its e-media efforts, and where it expects to be in the next 12-to-18 months.

Continue reading ‘How to : Sites de nova geração | New generation websites’




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