Posts Tagged ‘graphics

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Opções Multimédia | Multimedia Options

Como apresentar a nossa história? Deixem-me contar as maneiras. Mindy McAdams caracteriza os vários formatos disponíveis, para que possamos escolher os suportes mais adequados à nossa reportagem.

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How to tell our story? Let me count the ways. Mindy McAdams described the different available formats, so we can choose the most suitable support for our news story.

Links : Cheat sheet for multimedia story decisions | Online Media Types

 

Video

  • Seeing / hearing directly
  • Motion / action
  • Audio & video complementary; puts you there at the scene
  • Experiential
  • Present tense

Text

  • Depth
  • Context / background / analysis
  • Low-tech — produce it anywhere, distribute anywhere
  • Literary
  • Links
  • Conversation
  • Fast & flexible
  • Cheap
  • Multi-platform “as is” — no conversions, no incompatibility

Photo

  • Stops time (viewer can study it)
  • Saleable (profits)
  • Fast to be absorbed
  • Sense of truth-telling
  • Can be complementary or stand-alone
  • Language-free (needs no translation)
  • Less expensive than other media (except text)

Audio

  • Theater of the mind
  • Hear it for yourself
  • Fast info about a speaker (personality, region, age; subtext)
  • Listen while multi-tasking
  • With or without narration (to add facts)
  • First-person
  • Verisimilitude

Audio slideshows

  • Layered still images and sound
  • Requires input from the user (McLuhanesque “cool media”)
  • Mood, emotions, feelings
  • Pulling two disparate things together (whole is greater than sum of parts)
  • Takes advantage of the still photo approach
  • Expands on traditional picture story

Data

  • Interactive
  • Personalized information (news near you; facts that directly affect your life)
  • Verifies
  • Relational (this plus that)
  • Long shelf life
  • Reference (go back again)

Graphic

  • Visualize complex information
  • Easy to digest
  • Comparisons
  • Spacial understanding
  • Chunk the info (into pieces, parts, or sequences)
  • See the unseeable (e.g., inside human anatomy)


 




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