12
Jun
09

Links for the weekend | Links para o fim de semana


We’ve designed building43 to bring together thought leaders in a variety of disciplines and organizations, from entrepreneurs to those responsible for the latest technologies. They will share knowledge, experiences and advice on how you can use these cool new tools and apps to make your business more successful.

But building43’s foundation and future is its community — people like you who contribute valuable content, through  video, blog posts, podcasts, Friendfeed comments, Tweets or by simply dropping us an email to tell us about the latest or next great thing.

If you’re a journalist, a huge part of your job is to filter all the information relevant to your community or your beat and pass along the important parts to your readers. Think about all the press releases you get by fax or e-mail, all the phone calls, voicemail, and messages that land on your desk, and think about how you act as a filter for that flood of information. Do the same thing with the Web.

Bring your readers the best links related to your story, and they will thank you. How? By treating you like a first-class citizen of the Internet, and coming back to your news site, which is no longer a dead end backwater in the river of news, but a point of connection where they can find other interesting streams.

Engagement — one of three legs needed to support successful social media projects. (The others are inclusion and aggregation.) What does this mean for journalists, for news organizations?

Paul Gillin, a social media consultant and former technology journalist, says journalists have to play “to people’s particular interests” if we hope to engage the public.

Scott Porad, the CTO of the company behind FailBlog.org and I Can Has Cheezburger?, highlights what hinders innovation at news organizations – and every other big company – in a recent blog post that actually made no mention of the news industry.

Some people view the world with rose-colored glasses. Mine are journo-colored, I guess.

So I immediately identified with Porad’s post, titled Corporate/Startup, and the contrast between working at corporate news organizations (which I did for 15 years) with working at a startup (which I’ve been doing for seven months now).

The discussion centered on the difference between the type of person that chooses to work at corporate jobs vs. those that are drawn to startup companies. Porad concludes that the balance between time spent doing vs. planning is the most significant determining factor. And I completely agree.


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