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Vender jornais não dá dinheiro. Acho que nunca deu, e a publicidade não chega, e enquanto não se achar uma forma de rentabilizar os anúncios online os jornais terão que pensar noutra forma de aumentar receita. Enquanto perdem terreno para outros media, as empresas têm que conjurar formas de fazer dinheiro sem directamente através da venda do seu produto. Albert Sun dá nove ideias para os jornais manterem o negócio, que não passam por vender notícias. Algumas – e outras- já eu as tinha dado aqui. via @10000words |
Selling newspapers is not profitable. I think it never was and today ads are not enough, and while we can’t find a way to make money out of online advertising, newspapers will have to think of new ways to increase their revenue. As they are losing ground to other media, the companies must plot different strategies to make money apart from selling the information. Albert Sun gives nine ideas for newspapers to stay in business, that are far away from selling news. Some – and others - i had already given here. via @10000words |
The business model is still the elephant model in the room, as Ryan Sholin writes.
All the new media in the world won’t save the media, if they can’t figure out how to make money off of it. Will advertising be enough? At the very least there’s a deep chasm to cross, according to some analysis Mark Potts did.
And so since social networks and Web 2.0 companies can serve up page views far cheaper than media companies, it’s time to look at some alternate business models.
A lista completa aqui | Full list here
9 ways that newspapers can make money that aren’t advertising
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