Quem, como e porquê se usam (ou não) os sites sociais, são as questões que o relatório da Ofcom procura responder, numa tentativa de se compreender as atitudes e comportamentos dos utilizadores (ou não) perante as redes sociais na Internet.

Who, how and why are social websites used (or not), these are the questions that the Ofcom report tries to answer, in an attempt to understand the attitudes and behaviors of users (or not) towards internet social networks.

The rapid growth of social networking that has been observed over the last two to three years is indicative of its entry into mainstream culture and its integration into the daily lives of many people. In parallel with this, there has also been considerable media coverage of the growth of social networking, its potential positive outcomes and concerns about the way that some people are engaging with it.

Social Networking [pdf]
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Via Ponto Media