16
Fev
08

Opções Multimédia | Multimedia Options


Como apresentar a nossa história? Deixem-me contar as maneiras. Mindy McAdams caracteriza os vários formatos disponíveis, para que possamos escolher os suportes mais adequados à nossa reportagem.

______________________________

How to tell our story? Let me count the ways. Mindy McAdams described the different available formats, so we can choose the most suitable support for our news story.

Links : Cheat sheet for multimedia story decisions | Online Media Types

 

Video

  • Seeing / hearing directly
  • Motion / action
  • Audio & video complementary; puts you there at the scene
  • Experiential
  • Present tense

Text

  • Depth
  • Context / background / analysis
  • Low-tech — produce it anywhere, distribute anywhere
  • Literary
  • Links
  • Conversation
  • Fast & flexible
  • Cheap
  • Multi-platform “as is” — no conversions, no incompatibility

Photo

  • Stops time (viewer can study it)
  • Saleable (profits)
  • Fast to be absorbed
  • Sense of truth-telling
  • Can be complementary or stand-alone
  • Language-free (needs no translation)
  • Less expensive than other media (except text)

Audio

  • Theater of the mind
  • Hear it for yourself
  • Fast info about a speaker (personality, region, age; subtext)
  • Listen while multi-tasking
  • With or without narration (to add facts)
  • First-person
  • Verisimilitude

Audio slideshows

  • Layered still images and sound
  • Requires input from the user (McLuhanesque “cool media”)
  • Mood, emotions, feelings
  • Pulling two disparate things together (whole is greater than sum of parts)
  • Takes advantage of the still photo approach
  • Expands on traditional picture story

Data

  • Interactive
  • Personalized information (news near you; facts that directly affect your life)
  • Verifies
  • Relational (this plus that)
  • Long shelf life
  • Reference (go back again)

Graphic

  • Visualize complex information
  • Easy to digest
  • Comparisons
  • Spacial understanding
  • Chunk the info (into pieces, parts, or sequences)
  • See the unseeable (e.g., inside human anatomy)


 

About these ads

1 Response to “Opções Multimédia | Multimedia Options”


  1. 11 de Agosto de 2010 às 3:00 pm

    Mindy McAdams’ Cheat sheet for multimedia decisions is an excellent list! I find it particularly effective as a teaching tool as young journalists can sometimes lose sight of the story when overwhelmed with technological decisions. I wanted to add a few of my thoughts to the list based on my experience as a reporter and editor. Here is my version: Multimedia decisions: Choosing the right medium for your message


Deixar uma resposta

Preencha os seus detalhes abaixo ou clique num ícone para iniciar sessão:

WordPress.com Logo

Está a comentar usando a sua conta WordPress.com Log Out / Modificar )

Imagem do Twitter

Está a comentar usando a sua conta Twitter Log Out / Modificar )

Facebook photo

Está a comentar usando a sua conta Facebook Log Out / Modificar )

Google+ photo

Está a comentar usando a sua conta Google+ Log Out / Modificar )

Connecting to %s


I moved | Mudei-me

140char

Sharks patrol these waters

  • 120,750 nadadores|swimmers
who's online

Add to Technorati Favorites

View my FriendFeed



Twitter

Add to Technorati Favorites Creative Commons License

Naymz | LinkedIn

View Alex Gamela's profile on LinkedIn

View Alex Gamela's page at wiredjournalists.com


Videocast

a

Ouçam o meu podcast AQUI | Listen to my podcast HERE |


My del.icio.us

Use Open Source

LastFM

 

Fevereiro 2008
S T Q Q S S D
« Jan   Mar »
 123
45678910
11121314151617
18192021222324
2526272829  

Seguir

Get every new post delivered to your Inbox.

%d bloggers like this: