Como apresentar a nossa história? Deixem-me contar as maneiras. Mindy McAdams caracteriza os vários formatos disponíveis, para que possamos escolher os suportes mais adequados à nossa reportagem.

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How to tell our story? Let me count the ways. Mindy McAdams described the different available formats, so we can choose the most suitable support for our news story.

Links : Cheat sheet for multimedia story decisions | Online Media Types

 

Video

• Seeing / hearing directly
• Motion / action
• Audio & video complementary; puts you there at the scene
• Experiential
• Present tense

Text

• Depth
• Context / background / analysis
• Low-tech — produce it anywhere, distribute anywhere
• Literary
• Links
• Conversation
• Fast & flexible
• Cheap
• Multi-platform “as is” — no conversions, no incompatibility

Photo

• Stops time (viewer can study it)
• Saleable (profits)
• Fast to be absorbed
• Sense of truth-telling
• Can be complementary or stand-alone
• Language-free (needs no translation)
• Less expensive than other media (except text)

Audio

• Theater of the mind
• Hear it for yourself
• Fast info about a speaker (personality, region, age; subtext)
• Listen while multi-tasking
• With or without narration (to add facts)
• First-person
• Verisimilitude

Audio slideshows

• Layered still images and sound
• Requires input from the user (McLuhanesque “cool media”)
• Mood, emotions, feelings
• Pulling two disparate things together (whole is greater than sum of parts)
• Takes advantage of the still photo approach
• Expands on traditional picture story

Data

• Interactive
• Personalized information (news near you; facts that directly affect your life)
• Verifies
• Relational (this plus that)
• Long shelf life
• Reference (go back again)

Graphic

• Visualize complex information
• Easy to digest
• Comparisons
• Spacial understanding
• Chunk the info (into pieces, parts, or sequences)
• See the unseeable (e.g., inside human anatomy)